The Ledger, every show

“We raised our prices every quarter for almost five years, and we didn't lose customers.”

“We actually only, we raised under three million.”

“I think when we sold, we were around eight.”

“Average customers paying us about 2000 per month.”

“We obviously do way more than three million dollars a year.”

“Most companies, In our area don't give equity or stock options, right?”

“We're in the low, you know, low single digits per month.”

“I mean, we're north of 50,000 now in terms of lifetime value, which is pretty great.”

“So it was about three and a half million dollars.”

“Yeah, so run rate was about probably just under 3.84 million roughly.”

“We don't measure it annually, but it's probably, our retention is probably close to 85%, 85%, which is which is maybe 10% churn. I mean, there's a couple different ways to measure it, but we also look at, you know, net dollar churn as well, so that, that's und…”

“And we know that demos will close at, or, you know, at you know, five percent.”

“It was definitely multiple revenue, you know, instead of like an EBITDA multiple.”

“No, not yet.”

“I had this idea that we would be freemium, and Dropbox was like the most popular software out. We wanted to be freemium. I think the story I tell is we had 600 customers not pay us. 600 customers didn't pay.”