The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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Abel: G2 Gross Revenue Retention Is Running Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention's probably running around 80%. Higher in enterprise, lower in SMB.”
Godard Abel scaled SteelBrick from $1M to $60M ARR in two years.
“But then, and at the time Max's original product had about a million ARR.
And then in two years we scaled it.
Actually we beat that plan.
That was a plan, but we scaled it to sixty million in two years and got acquired by Salesforce.”
Godard Abel predicts the software market will 10x over 30 years.
“And the good news for us, I think it's going to continue another 30 years. And this is, I think, some battery ventures data. But it's, you know, the market's going to 10 X again.”
G2 reviews power AWS, Azure, and IBM Red Hat cloud marketplaces.
“But I think partnering also with Giants, we partner with AWS Marketplace. We partner with Microsoft Azure. We partner with IBM Red Hat. So three of the four largest cloud marketplaces in the world are now powered by G-II reviews.”
Abel predicts G2's buyer solutions will surpass vendor solutions within ten years
“My 10 year vision,
Is certainly that the buyer solution becomes even bigger because the TAM there is literally every company in the world.”
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, a three hundred sixty million dollar exit to Salesforce.”
Abel: Slack has never paid G2 despite ranking number one
“Like Slack has never paid us, to my chagrin, but they've always been number one rated on GQ, and we don't change that.”
Abel: G2 will finish its fiscal year over $50M run rate
“You know, we'll finish at certainly over 50.”
Abel: G2 Gross Revenue Retention Runs Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention is probably running around 80%.”
BigMachines took 12 years to become a Gartner category leader.
“But they're just slow, because I remember my first company, Big Machines, it took me nine years to get into Gartner Report, and 12 years to become the leader.”
BigMachines raised $20 million in year one based purely on internet hype.
“We were able to raise twenty million dollars the first year, just based on hype and the internet, and back then, VCs were not so critical. Like, there were no metrics, there was nothing. You just kind of had hype and a vision.”
BigMachines burned $19 million to generate just $1 million in revenue.
“In 2003, we kind of had our come to Jesus moment, because my co-founder and I, Chris, we sat down, we're like we have a million dollars left, we burned through 19. We only had a million dollars in revenue”
Abel: SteelBrick Hit Sales Plan for 17 Consecutive Quarters
“Steelbrick we never missed.
It was while I was running it, I think it was 17 quarters in a row.
First as a startup and then inside the Salesforce.”
G2 bootstrapped its first 1,000 reviews by handing out $5 Starbucks cards.
“And I think our first, we launched it at Dreamforce, we just put out a booth, because we decided to start with Salesforce and partner apps, but, and then we were just handing out five dollar startups, Starbucks cards, like, hey, please write a review, and we d…”
Abel: Slack ranked number one on G2 without paying a penny
“Like Slack has been number one on G-II for many years. They've never paid us a penny, to my frustration.”
Half of SteelBrick's 200 employees were Godard Abel's former BigMachines staff.
“I think of the 200 people we had when Salesforce acquired us, over a hundred were with us at Big Machines, and they were totally dialed in.”
G2 serves over 3,500 total customers across vendor solutions and Track
“We have over 2500 software vendors that use you.
And I think on the track side, you know, we're well over a thousand.
So I think in total, you know, it's well over 3500.”
G2 currently categorizes over 100,000 software applications across 2,000 categories
“Because we categorize over a 100,000 apps into 2000 categories.”
Salesforce, SAP, and HubSpot spend over seven figures annually with G2
“You know, we do have large vendors also like Salesforce, SAP HubSpot as customers, and some of them frankly can spend, you know, over seven figures with us.”
Seven million software buyers visit G2.com every month
“Sellers love our buyer intent because, you know, now every month there's seven million software buyers coming to gtu.com and our buyer intent data can tell you what are they shopping for?”
Early 2020 was the only quarter G2 failed to grow revenue
“So that was actually the only quarter in our history where we didn't grow our revenue.”
Abel projects G2 will maintain over 50% annual ARR growth
“And so I think what I can tell you looking forward, I think we are expecting to be, you know, 50% plus per annum AR revenue growth.”
Abel: G2 founders self-funded first $2M after VCs passed in 2012
“And if we hadn't been successful entrepreneurs, the first two million funding came from us.”
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, three hundred sixty million dollar exit to Salesforce. Really it was better because we got stock, which has since doubled.”
Abel: G2 pricing ranges from $10k for SMBs to seven figures for enterprise
“Small vendors, it starts about 10,000 a year. Mid-market vendors is probably more, like, 30 to 50, even to a hundred, depending on how many products they have, how much of our solution they use, and then some enterprises are now spending over seven figures.”
Abel: G2's revenue is almost 100% pure SaaS subscriptions
“Almost a hundred now. Because we used to also have, like, a per lead adder, and now we just said, hey, let's just bundle it in, the API, all you can drink.”