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TOP FOUNDERS Assertion Not checkable as stated
Abel: G2 Gross Revenue Retention Is Running Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention's probably running around 80%. Higher in enterprise, lower in SMB.”
Godard Abel Jul 8, 2021 ▶ 13:57 Today G2 Is Worth $1b. What happened 24 months ago?
TOP FOUNDERS Assertion Not publicly verifiable
Godard Abel says G2 generates just over $80 million in ARR.
“80. Just over 80.”
Godard Abel Apr 29, 2022 ▶ 4:50 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Not publicly verifiable
Godard Abel scaled SteelBrick from $1M to $60M ARR in two years.
“But then, and at the time Max's original product had about a million ARR. And then in two years we scaled it. Actually we beat that plan. That was a plan, but we scaled it to sixty million in two years and got acquired by Salesforce.”
Godard Abel Apr 29, 2022 ▶ 15:39 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Prediction Open · timeframe Apr 2052
Godard Abel predicts the software market will 10x over 30 years.
“And the good news for us, I think it's going to continue another 30 years. And this is, I think, some battery ventures data. But it's, you know, the market's going to 10 X again.”
Godard Abel Apr 29, 2022 ▶ 20:16 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Supported
G2 reviews power AWS, Azure, and IBM Red Hat cloud marketplaces.
“But I think partnering also with Giants, we partner with AWS Marketplace. We partner with Microsoft Azure. We partner with IBM Red Hat. So three of the four largest cloud marketplaces in the world are now powered by G-II reviews.”
Godard Abel Apr 29, 2022 ▶ 21:04 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Prediction Not checkable as stated
Abel predicts G2's buyer solutions will surpass vendor solutions within ten years
“My 10 year vision, Is certainly that the buyer solution becomes even bigger because the TAM there is literally every company in the world.”
Godard Abel Oct 25, 2021 ▶ 5:31 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Prediction Didn’t hold up
G2 aims to break $100 million in ARR during 2022
“Our goal is to break that next year.”
Godard Abel Oct 25, 2021 ▶ 11:20 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Supported
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, a three hundred sixty million dollar exit to Salesforce.”
Godard Abel Jul 8, 2021 ▶ 2:59 Today G2 Is Worth $1b. What happened 24 months ago?
TOP FOUNDERS Assertion Not checkable as stated
Abel: G2 Exceeds 130% Net Dollar Retention
“We're going over a 130% net dollar.”
Godard Abel Jul 8, 2021 ▶ 14:07 Today G2 Is Worth $1b. What happened 24 months ago?
TOP FOUNDERS Assertion Not checkable as stated
Abel: Slack has never paid G2 despite ranking number one
“Like Slack has never paid us, to my chagrin, but they've always been number one rated on GQ, and we don't change that.”
Godard Abel Dec 4, 2020 ▶ 6:22 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Prediction Not checkable as stated
Abel: G2 will finish its fiscal year over $50M run rate
“You know, we'll finish at certainly over 50.”
Godard Abel Dec 4, 2020 ▶ 10:30 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Not checkable as stated
Abel: G2 Gross Revenue Retention Runs Around 80%
“And we're probably running, like a lot of marketing solutions, maybe it's too low, our retention is probably running around 80%.”
Godard Abel Dec 4, 2020 ▶ 13:23 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Not checkable as stated
Abel: G2 Net Dollar Retention Exceeds 130%
“And we're going over a 130% net dollar.”
Godard Abel Dec 4, 2020 ▶ 13:33 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Partly supported
BigMachines took 12 years to become a Gartner category leader.
“But they're just slow, because I remember my first company, Big Machines, it took me nine years to get into Gartner Report, and 12 years to become the leader.”
Godard Abel Apr 29, 2022 ▶ 6:34 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Supported
BigMachines raised $20 million in year one based purely on internet hype.
“We were able to raise twenty million dollars the first year, just based on hype and the internet, and back then, VCs were not so critical. Like, there were no metrics, there was nothing. You just kind of had hype and a vision.”
Godard Abel Apr 29, 2022 ▶ 7:54 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Not checkable as stated
BigMachines burned $19 million to generate just $1 million in revenue.
“In 2003, we kind of had our come to Jesus moment, because my co-founder and I, Chris, we sat down, we're like we have a million dollars left, we burned through 19. We only had a million dollars in revenue”
Godard Abel Apr 29, 2022 ▶ 12:31 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Not checkable as stated
Abel: SteelBrick Hit Sales Plan for 17 Consecutive Quarters
“Steelbrick we never missed. It was while I was running it, I think it was 17 quarters in a row. First as a startup and then inside the Salesforce.”
Godard Abel Apr 29, 2022 ▶ 15:59 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Not checkable as stated
G2 bootstrapped its first 1,000 reviews by handing out $5 Starbucks cards.
“And I think our first, we launched it at Dreamforce, we just put out a booth, because we decided to start with Salesforce and partner apps, but, and then we were just handing out five dollar startups, Starbucks cards, like, hey, please write a review, and we d…”
Godard Abel Apr 29, 2022 ▶ 17:05 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Not checkable as stated
Abel: Slack ranked number one on G2 without paying a penny
“Like Slack has been number one on G-II for many years. They've never paid us a penny, to my frustration.”
Godard Abel Apr 29, 2022 ▶ 19:11 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Supported
Half of SteelBrick's 200 employees were Godard Abel's former BigMachines staff.
“I think of the 200 people we had when Salesforce acquired us, over a hundred were with us at Big Machines, and they were totally dialed in.”
Godard Abel Apr 29, 2022 ▶ 24:47 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Not checkable as stated
G2 serves over 3,500 total customers across vendor solutions and Track
“We have over 2500 software vendors that use you. And I think on the track side, you know, we're well over a thousand. So I think in total, you know, it's well over 3500.”
Godard Abel Oct 25, 2021 ▶ 3:55 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Supported
G2 currently categorizes over 100,000 software applications across 2,000 categories
“Because we categorize over a 100,000 apps into 2000 categories.”
Godard Abel Oct 25, 2021 ▶ 7:03 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Not checkable as stated
Salesforce, SAP, and HubSpot spend over seven figures annually with G2
“You know, we do have large vendors also like Salesforce, SAP HubSpot as customers, and some of them frankly can spend, you know, over seven figures with us.”
Godard Abel Oct 25, 2021 ▶ 8:06 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Not checkable as stated
Seven million software buyers visit G2.com every month
“Sellers love our buyer intent because, you know, now every month there's seven million software buyers coming to gtu.com and our buyer intent data can tell you what are they shopping for?”
Godard Abel Oct 25, 2021 ▶ 9:11 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Not checkable as stated
G2's monthly recurring revenue surpassed $5 million in October 2021
“We are north of that.”
Godard Abel Oct 25, 2021 ▶ 11:11 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Not checkable as stated
Early 2020 was the only quarter G2 failed to grow revenue
“So that was actually the only quarter in our history where we didn't grow our revenue.”
Godard Abel Oct 25, 2021 ▶ 12:21 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Prediction Not checkable as stated
Abel projects G2 will maintain over 50% annual ARR growth
“And so I think what I can tell you looking forward, I think we are expecting to be, you know, 50% plus per annum AR revenue growth.”
Godard Abel Oct 25, 2021 ▶ 13:31 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Supported
G2's recent $1.1 billion Series D valuation was post-money
“The 1.1 billion was a post post.”
Godard Abel Oct 25, 2021 ▶ 13:52 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Not checkable as stated
Abel: G2 founders self-funded first $2M after VCs passed in 2012
“And if we hadn't been successful entrepreneurs, the first two million funding came from us.”
Godard Abel Jul 8, 2021 ▶ 8:29 Today G2 Is Worth $1b. What happened 24 months ago?
TOP FOUNDERS Assertion Supported
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, three hundred sixty million dollar exit to Salesforce. Really it was better because we got stock, which has since doubled.”
Godard Abel Dec 4, 2020 ▶ 3:40 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Not checkable as stated
Abel: G2 pricing ranges from $10k for SMBs to seven figures for enterprise
“Small vendors, it starts about 10,000 a year. Mid-market vendors is probably more, like, 30 to 50, even to a hundred, depending on how many products they have, how much of our solution they use, and then some enterprises are now spending over seven figures.”
Godard Abel Dec 4, 2020 ▶ 6:58 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Not checkable as stated
Abel: G2 has about 2,000 paying customer vendors
“About 2000.”
Godard Abel Dec 4, 2020 ▶ 8:52 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Not checkable as stated
Abel: G2's revenue is almost 100% pure SaaS subscriptions
“Almost a hundred now. Because we used to also have, like, a per lead adder, and now we just said, hey, let's just bundle it in, the API, all you can drink.”
Godard Abel Dec 4, 2020 ▶ 9:30 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Supported
Abel: G2 has raised $100 million in total funding
“A hundred million.”
Godard Abel Dec 4, 2020 ▶ 11:12 G2 Hits $50m in ARR (+$20m), and $450m Valuation
TOP FOUNDERS Assertion Not checkable as stated
Marc Benioff maintains a 30-person Office of the Chairman at Salesforce.
“And he's got a whole office of the chairman, like, 30 people, chief of staff, that just helped him drive his initiatives and his impact.”
Godard Abel Apr 29, 2022 ▶ 28:19 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
TOP FOUNDERS Assertion Not checkable as stated
G2 has scaled to over 500 full-time employees
“And now we're up over 500.”
Godard Abel Oct 25, 2021 ▶ 16:01 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
TOP FOUNDERS Assertion Not checkable as stated
Product and R&D teams comprise roughly one-third of G2's total headcount
“To be honest, I don't know exactly, but I do know our product R&D organization overall, which includes engineering, is about a third of the company.”
Godard Abel Oct 25, 2021 ▶ 16:08 G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation
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