The Ledger, every show

“Google's tracking everyone through Chrome and Android, and they can actually see what happened after they left Google. And ultimately Google wants you to end your session or find the answer, find what you wanted on that page. So the more you click on, on our U…”

“Similar web I have data showing that the overlap Basically everyone who uses ChatGPT uses Google. Nearly all of them. I think it's like 90, 90% plus or something. So people are not using it instead of search.”

“TechRadar is a good example. TechRadar shows up A huge amount. It's one of the most cited domains in LMs. And you'll see a snippet at the top saying we're an affiliate site and it does really well. There's no evidence that a paid for mention does worse than a …”

“We just posted an original piece of original research showing that half of the content published on the internet is generated by AI.”

“That's not the case for answer engine optimization because you can get mentioned by a citation tomorrow and start showing up immediately. You can have a Reddit thread. You can have a YouTube video. You can be mentioned on a blog, like a, you know, a brand new …”

“Google published something recently. Their VP of search explicitly said, I looked at our, the traffic that we're sending to publishers and it is not down. It's up slightly. So it is not true that Google search is going down.”

“It was around 10 to 12% of content in Google search and in ChatGPT are AI generated. 90% or not.”

“We found that there's more AI generated content on the internet than human generated content. So back to the common crawl study, we looked at a 100,000 different URLs over the past five years. And then you can see this curve where AI generated is now higher th…”

“Eight percent of their signups come from LMs.”

“So the intention of LMS.txt is to get more traffic and to send information about, it's not to block, it's to send more information to the LMS so that you get more traffic, but it doesn't work.”

“Usually when you ask something like what's the best tool for X, the first answer will be mentioned at the most in the citations. So that's very different from Google.”

“So Webflow, we saw a six X conversion rate in difference between LLM traffic and Google search traffic.”

“We did a study looking at thousands of questions and saw the citation overlap with Google search results was around 35% for ChatGPT and Google. So not that much perplexity was around 70%”

“Editorial SEO is more and more actually driving more traffic than programmatic SEO. Programmatic SEO used to be almost all SEO when I started and editorial SEO has overtaken that.”

“So I would say most of the signups from LMS were from SEO work that we had already done or we're doing.”

“It generally, so LMs, the classes of domain types of domains that are cited frequently, video and UGC are huge. Instagram, TikTok, LinkedIn, I am not seeing X that much. And then video and YouTube shows up a lot.”

“What I will say is that for many questions, the number of views is not millions or hundreds of thousands, it's hundreds or a few thousands. So it's still pretty, it's still something that you could win without being an influencer.”

“I think it's five X, at least five X LMs, maybe 10 X, depending on the category. So it's way bigger than AEO.”

“I don't anticipate they'll do that soon. I think that they'll eventually do that as they build out ads, but they don't give you that information.”

“I believe by the time this podcast gets published, ClearScope will show the first optimization tool.”

“Companies that we work with started in January and it started one because of more adoption, but two is because the answers became a bit more clickable. You have maps, you have shopping carousels, you have clickable cards. So I think the clickability of the ans…”

“Google has specifically configured their search algorithm to rank Reddit and Twitter and Quora because they want user generated content. And if it wasn't good content, then they would change the algorithm and they wouldn't rank it.”

“Webflow, they get eight percent of those signups from LMS.”

“And part of why Masterclass early on was able to outrank Food Network, who has way more, who had way more authority in, in food is because other companies had these gaps. They were not looking at all 400 keywords and they didn't talk about health benefits and …”

“For a large site, like a Ticketmaster and eBay, it's probably one to four weeks is the rough timeline once you're really optimized.”

“The average, I think the stat roughly was average of 25 words per prompt and average of three to six for search, something along those lines. So chat is significantly more specific.”

“So the average number of words, I think perplexity said this, or somebody else said it was around 25 words versus Google words, around six words.”

“One out of 20 landing pages drive roughly 85% of all your traffic. So 19 out of 20 landing pages drive little to no traffic”

“We have internal tools for things like what subtopics You need topical authority. There just aren't tools for that. So we basically built some in-house and we use that for when we're building strategies.”

“And so I did an analysis where I looked at every company and which companies had repeated success outside of the United States. So eBay, TripAdvisor, a bunch of other sites. And there were clear patterns that TripAdvisor consistently outperformed over and over…”