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Singh: GTM spend on quota-carrying sellers dropped from 30% to 10%

“So back in 2018 on average, what we were seeing was around 30% of go to market investment was going to quota carrying sellers. Now that number is actually closer to 10%.”

Curran Singh Feb 27, 2024 ▶ 9:40 How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

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The Ledger, every show

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