The Ledger, every show

“AI will multiply the amount of products that exist, and as part of that, there will be more shit products. AI will also give superpowers to companies with greater ambitions, with the interest and appetite to dial in outstanding experiences and create better pr…”

“This I probably shouldn't say on a podcast, but he's the reason I'm here, and he's the reason that I one day leave. And I say that in a very loving way in that I also appreciate that at some point there might be a rift where we think so differently about the f…”

“I also don't think you will need a designer for all things. Like so much of this is going to just come from vibe coding and vibe designing. I think many of the surfaces that you have a designer's waste their time on today can be done just as well by a product …”

“And so what I enforce with Teams is that I never want to see a presentation, a slideshow in any of the meetings. I never want to receive a pre-read. I don't want any of the storytelling at the start. I'm basically of the view that every abstraction, every inse…”

“AI is also in a hype cycle, and we are in something that is and feels a little bit like an AI bubble. And just like .com is bigger today than it was, you know, during the .com bubble, it didn't mean that we wouldn't have a crash or correction along the way. In…”

“I worry perhaps for startups that a lot of the things that they offer that are these sort of like niche carve out experiences for a category will be replaced by the broad based foundation models. And that many of these companies that I've seen a very rapid ris…”

“And so there is that sort of like organizational structure, but Shopify is An unapologetically top-down company.”

“Even inside of the existing form factors and what companies understand to be good interface today, we're basically like batting an average six out of 10.”

“And we're seeing at Shopify more than half of all of the design reviews I'm in are now vibe coded prototypes. They've been entirely constructed and built using our Polaris components to build it into a real prototype using real data and all of that.”

“On the design side, I would say that we're probably moving at the same pace still as before, but the conversations and level of detail that we're able to get into is far higher, five X the difference.”

“Shopify has a product review cadence that's very special and different in that Toby reviews actually all of the projects every month, or so every month he reviews half of them, and then the next month he reviews the other half, such that on a two-month rolling…”

“I think the general shape of the job market will move people towards being more generalists than specialists. You basically have like specialization. If you become like the best in the world, you'll always have a job market, but specialization Any point toward…”

“I announced when I took on the chief design officer role in Shopify that we're dropping UX from the designer title, and we're only going to be designers working at Shopify.”

“Shopify is 10,000 people, and so we are actually not a company, we're many different companies that are kind of combined into one, that are driving towards different objectives, that have different maturity levels, and need different things.”

“It's not even a question of whether we agree with it or not. This is as close to a fact as we can possibly get on anything.”

“Well, so I'm never going back to Europe to live.”