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“I think this is the future of how software is going to get built, where very much when you do a normal product review with actual like humans, with people, like you meet and you discuss the key product decisions and you harden what you're after. We can now do …”

“By the end of this year, I think most businesses are gonna have their own agent. They deploy either on their website or behind a phone number or through email or to chat with your Claude that you can just access.”

“I do think we're not far off from, you know, you and I could have this conversation and it's actually neither of us that are here present. It's just, but it's us, right? It's, you know, whatever's going on in our brains kind of hooked up.”

“So, you know, I remember asking, I was like, hey, look, I know 10 X is the normal thing. Can we do 20 X? And again, we wasn't really scientific and yeah, I mean, this seed investor we were working with just said, yeah, sure. That sounds good.”

“So when we think about, you know, all the people that we can help plus the other applications, plus the fact we can make them better at using each of those applications, That trifecta, I think there's, you know, at least a 10 X, probably a lot more in there.”

“And that first prototype took a weekend to run and build through our dark factory pattern. And now we've been able to iterate on it on top of it.”

“And we think that's going to be the future of frankly, like how marketing and just consumer experiences in general are delivered. It's going to be much less like each of us deciding every single decision And more, Hey, having really good agents that will bring…”

“There's so few people that are gonna get there in the next year or two. If those skills are gonna be so valuable, if you truly are not talking about AI, right? Yes. But if you're the kind of person that's, I can put an agent to work and actually have to produc…”

“The reality is agents are going to come into our lives, like for every business, much faster than I think we're going to be able to build up a population of people that know how to build them.”

“We did our first price increase, like, basically since we, or first price change you know what was it? I guess last year and that was, like, the first one in, like, 10 years.”

“I think that event, you know, we ran some analytics on this, I think, you know, a while, while ago, and there was definitely there was a bump, but I think people were surprised at how much there was kind of already these big, huge tailwinds and that, you know,…”

“I think so much of soft, the software of the future, it's gonna be able to, you know, play itself. We think about software that is actually, you use it better because you don't have to be the user.”

“I think that's generally the right direction. I'm maybe a little skeptical of how fast, you know, we get there. But I do think if you fast forward, you know, 1020 years, I think there's a lot of processes where, yeah, hey, I just need the output.”

“For us, we started on January first of 20 12. In year one, we got to a couple thousand dollars in MRR. So say maybe 20,000 dollars in ARR. In year two, we got to a quarter of a million dollars in ARR, which was a huge jump, but we were still, you know, I think…”

“We raised a million and a half dollars and we weren't super, you know formulaic about it.”

“We went like a bunch of years where we probably scaled to about, I think it was around 50,000,060 million in ARR before we raised our next rounds.”

“When we did our series A, B, C, it was all one investor. By the time you get to the roadshow, you're kind of back to like these party rounds where there's going to be lots of people you're raising from.”

“The first three years of our company, all three years, It was just two of us.”

“The first three years of Klaviyo were really, it was our kind of bootstrapping phase, right? I think when we were about, after about three years, we'd gotten to Around, you know, maybe about a thousand customers, maybe around a million dollar run rate.”

“This whole deal de-anonymizing who the consumer is, making it so that consumers, if they want to be known by that business, they can start to build that direct relationship. We think that's a really big trend and that definitely really took off last year.”

“I mean, definitely the majority of our customers come into us all self-serve.”

“So we built, you know, 40, 50 different, you know, connectors into all sorts of different kinds of systems, CRMs, e-commerce platforms, platforms. Payment platforms, all this kind of stuff.”