The Ledger, every show

“For something what they're producing for a hundred dollar, A similar great quality product Indian entrepreneur could build for, let's say, 30, 40% cheaper than them.”

“So I think in two, three years time, you'll see it there.”

“We would be north of 25% for last three, four years.”

“We would be somewhere sitting we'd have been one 50 to 200.”

“And interestingly, 90% devices get sold below 25 dollars, which is sub 2000 rupees.”

“Samsung has a huge R&D center in Bangalore, where they are working on blood pressure and CGM on device where it's non-invasive.”

“I got exposed to international market in the West, where I could see that there are a lot of products which are there in the market, which India never had. I mean, India, it was all just super expensive brands like Apple or Fitbit, or you call cheap Chinese kn…”

“We are one of the largest DTC websites where 20% of the business come from there.”

“And then on, we pivoted ourselves to a category which was smartwatches and hearable. And from then on, it started, we grew first year, then to one 50 crores. Next year, we more than doubled. From one 50, we moved to three fifty-odd crores. And last year, we wo…”

“We realized that there's only a Fitbit in India and there's no other option.”

“We are the largest brand in the country for last two years for smartwatches. We have close to 27% market share Siddharth, which means one out of every four smartwatch in the country is a noise smartwatch.”

“We are not selling in APAC and world right now. In terms of size, we are ranked third in APAC. Asia Pacific and in, in the entire globe, if you look at the ranking, we would be number nine.”

“We launched a product called tune elite. I'm sure some would provide we a user also of it. The procurement was not right. The supply chain team did a mistake there. And I think my customer returns were 40% there. So, I mean, I sold 200,000 units, a 100,000 cam…”

“We hover around under four, five percent return. If you look at our category, category is close to eight to 10% of our return, but our returns are under five percent.”

“It's close to a billion dollar market revenue.”

“In a category like a truly wireless for an example, the India market would be like sixty million units. In a category like audio devices for an example like this market would be like sixty million devices, which is six crores.”

“First year we did a revenue of 12 crores. It grew phenomenally well to next year, 24 crores. Third year, we were close to 24 crores. Again, we were very stagnant in revenue. I mean, we didn't grow because the ASPs were dropping, but the market was growing by t…”

“When we started building our website on the day one, it was a painful affair. We made losses for first four years or even breakeven. We never made money out of there, but yeah, it helped us for long term.”

“The first two generation of smartwatches, we had very high returns. I don't remember the numbers, but we had very high returns and you won't believe the second batch, what we've ordered, those are still still lying in my warehouse. Because there were so much o…”

“India as a market is the fastest growing market in the world in the smartwatch space. I think last to last year, the market was close to 2.5 million units. And this year, the 20, 22, the market closed at close to 12 to 13, 13 odd million units.”

“In US, there are maybe 40 smartwatches sold against thousand people. In China, it is close to 20 smartwatches against thousand people. And in India, it is close to one and a half smartwatch against thousand people.”