The Ledger, every show

“I know instructors who were making 25 dollars a class teaching at the YMCA or 30 dollars a class teaching at the YMCA. Suddenly when they switched to virtual, they're making 150 dollars a class. So some of them are making more money Than before the pandemic.”

“So we have fifteen million people taking classes, and we're in 200,000 gyms.”

“We have more locations teaching Zumba than there are McDonald's in the world.”

“We have more locations teaching Zumba than there are McDonald's in the world.”

“We're in 200,000 fitness facilities right now.”

“We have fifteen million people taking Zumba classes every single week.”

“We sold fourteen million Zumba video games.”

“We have pre-pandemic, over fifteen million people who take Zumba classes every week. And we're in 186 countries, and pre-pandemic, we were in 200,000 locations.”

“And to our surprise, within a month and a half, we had about a million people a week taking Zumba classes virtually, which is amazing for a new virtual product.”

“Everything goes to the instructor.”

“So we didn't do any layoffs. We didn't do any furloughs.”

“So we are seeing people coming in. It's not as big as the 2008. And it's not as big as what we predicted was going to happen at the beginning of the year, but we are seeing every day a large group of people registering to become Zoom instructors.”

“So we went to our favorite DJs, DJs like Steve Aoki, Or producers like Timbaland, and we said, can you score music to this workout? Instead of the music being in the background, let's score music, just like you would score music to a movie, like a training sce…”

“We had raised about half a million dollars, but we hadn't gotten the wire transfers yet. And then September 11 happened and everybody backed out and said, everyone pulled out.”

“We called it the Zoom Instructor Network, and we launched it in 2006, in January of 2006. So we spent the whole 14,000 dollars. We had zero in the bank.”

“And 450 instructors joined.”

“Over the next few months, we started seeing that our instructor trainings were getting packed, and that there were more and more people who wanted to become instructors, and we also saw that the instructors were reporting to us that their classes were packed, …”

“We launched a choreography for Shakira and Carlos Vives. They have a new song called La Bicicleta, and in aggregate, the choreography was shared fifty million times on Facebook.”

“We had raised about half a million dollars, but we hadn't gotten the wire transfers yet. And then September 11 happened and everybody backed out and said, everyone pulled out.”

“And 450 instructors joined.”

“And the first really big chain to bring it in was 24 Hour Fitness in 2007, and it exploded. And they had to hire multiple instructors per location. Then all the big gym chains followed Equinox and Crunch.”

“Over the next few months, we started seeing that our instructor trainings were getting packed, and that there were more and more people who wanted to become instructors, and we also saw that the instructors were reporting to us That their classes were packed, …”

“We launched a choreography for Shakira and Carlos Vives. They have a new song called La Bicicleta, and in aggregate, the choreography was shared fifty million times on Facebook.”

“So we have fifteen million people taking classes, and we're in 200,000 gyms.”

“We spent the whole 14,000 dollars. We had zero in the bank. We created this beautiful email. We press send, and we're praying, please, please, and suddenly, 450 instructors joined”

“We had bought the rights back to the infomercial from fitness quest in 2004, 2005, cause they had stopped airing.”

“At that point, Beto, here in Miami, he called this class Roomba size, because Roomba in Spanish means to party,”

“Alberto Aguillon and I had to write the whole infomercial script in Spanish phonetics.”