The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Cole: Execution skills do not automatically translate into articulation skills
“There is a drastic difference between doing something and being really good at explaining how to do it. And so a lot of times when I would go straight for a founder, they'd be accomplished. But then when I asked them, can you explain how you solve these proble…”
Nicolas Cole: Audiences always prefer listening to individuals over corporate entities
“And I think we always want to listen to people more than we want to listen to entities.”
Nicolas Cole: Digital writing is about owning a category, not personal fame
“The whole thing is not for you. It's not for Dickie to be famous. It's not for me to be famous. It's not for Greg to be famous. It's for each one of us to become known for a niche that we own. It's to be known for a category of thing.”
Cole: Dominating a Niche Dramatically Increases Switching Costs for Creators
“And once you start unlocking rewards in a niche, you realize that the switching cost goes up. Right. So the more that you dominate a niche at this point, if Ryan holiday went to his publisher and went, I'm doing a hard pivot pivoting out of stoicism, that's li…”
Cole: The Largest Demand in Any Niche Comes From Beginners
“Where, where do you create the most demand? It's all the people who haven't started yet beginning, right? So take any niche, any category, anything. Web three, get more specific. Start web three. Community, get more specific. Start a community. And if all you …”
Cole: Building multiple businesses only compounds if they directly synergize
“ShipThirty and TypeShare is a really, they complement each other well, and I think the key is if you're gonna build things, if you're gonna build multiple things, they have to work together, right? Because if they don't work together, then there's no compoundi…”
Cole: Roughly two-thirds of all book readers are female
“The majority of readers are female, like two-thirds of all readers are female, not male”
Cole: Instagram's CEO stated direct messaging is the app's most used feature
“The Instagram CEO went on some podcasts and he was like, yeah, the most used feature on Instagram is not the feed, not the Explorer, but it's DM. Because Gen Z and young people are just sending content to each other in their DMs all day”
Cole: Agora Publishing is a billion-dollar newsletter portfolio business
“They, it's like a billion dollar company, and their whole, it's just a portfolio of paid newsletters bundled with different education products.”
Cole: Premium Ghostwriting Academy relies on one-to-many asynchronous coaching
“Well, the way PGA, for example, is structured is it's like a one-to-many. It's async curriculum, plus we have team members that specialize in different things to answer questions. So there's real-time support. We'll do like a weekly hot seat that's live. So th…”