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Nicolas Cole: Digital writing is about owning a category, not personal fame

Nicolas Cole · Why a Gamer Mindset Can Change Your Life and Business with Nicolas Cole and Dickie Bush · Jan 19, 2023 · at 29:22

Ship 30 for 30 co-founder Nicolas Cole discusses niche definition and digital branding strategy with Greg Isenberg.

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“The whole thing is not for you. It's not for Dickie to be famous. It's not for me to be famous. It's not for Greg to be famous. It's for each one of us to become known for a niche that we own. It's to be known for a category of thing.”

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