Wayne Slavin
Co-Founder and CEO, Sure. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveoperatorLinkedIn ↗sureapp.com ↗
Wayne Slavin is the co-founder and CEO of Sure, an insurtech infrastructure company powering embedded digital insurance programs for major brands. He previously held product leadership positions at Tapingo and Buddy Media, and founded BackupRight, which was acquired in 2012.
1shows
1appearances
18statements
1resolved
0supported
1contradicted
0%fully supported
Everything Wayne Slavin said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Wayne Slavin predicts Sure will build the next ten $10B+ insurance brands
“This will truly work to the point at which we will build the next 10 decabillion dollar insurance brands will be built by Shure because of what we saw in auto insurance with That AV brand.”
Sure no longer works with Tesla but runs even larger insurance programs
“And some of the programs we run today, we no longer work with those guys, but some of the things we do today are even bigger.”
Slavin: Sure pivoted because its DNA was software, not consumer marketing
“What we got wrong and or I got wrong is our DNA is more about building product and tech, less about marketing and customer acquisition and In hindsight, my why is much more about helping other people build things versus us building a brand”
Slavin: Insurance progress takes a decade compared to one year elsewhere
“But I'd say in other industries, the 10 years could happen in 12 months. I just happened to unknowingly choose an industry that A decade is equivalent to a year in other industries.”
Slavin: Founders do not need engineers to land carrier partners
“Because really, what did I need engineers for to go get an insurance company to be our partner, right? And so you could have been building stuff, but were you building the right stuff? Was that actually a good use of time? And so it was very much like, hey, ho…”
Slavin: Low-dollar products fail without recurring revenue or zero CAC
“Small dollar things work really well if you have no CAC. Right? If there's no cost to acquire that customer, sell a dollar thing all day long, no problem. But when you have to go acquire the customer, and they're not repeat, and it's not recurring, man, that i…”
Slavin: Sure powers embedded insurance for Tesla, Toyota, and Intuit
“What we're specialized in, in a category of our own, is helping Fortune 500, Fortune 100 consumer and B to B brands embed insurance. And so we've done that with some of the biggest brands in the world, folks like Tesla, Toyota, Better.com, MasterCard, Intuit”
Slavin: Spending on the Delta AmEx card equals 1% of US GDP
“The Delta Amex card would be one percent of the GDP of the U.S. Being spent on a airline credit card, they would have said, that's insane. It'll never happen. But it turns out that that is exactly what happened.”
Sure was profitable and retained all Series B cash at Series C
“So when we raised our Series C in twenty-twenty-one we had every dollar of our Series B in the bank still. And we were actually profitable, net income positive, not, you know, community adjusted EBITDA or some weird thing. We actually were profitable.”
Slavin: Flight insurance prototype achieved 15.91% conversion rate to payment
“From clicking on an ad to going through that whole process, which isn't actually that simple. We converted 15.91% of people.”
Slavin: Users repeated flight insurance signup flow seven times despite errors
“What was fascinating is we saw people coming back, going through that whole process seven times.”
Slavin: Selling familiar risk helped Sure sign initial insurance carriers
“It was really just a different distribution of something they were selling already, which turned out to be one of the big factors to get our first partners on board.”
Slavin used a South African underwriter to land the same US carrier
“And that first insurance company in South Africa provided the validation to go to the U.S. And meet with that same insurance company in the U.S. And say, we're already doing it with your counterparts. Why don't we just do it here?”
Slavin: 22 minutes after airport arrival was the optimal push notification timing
“I want to say it was like, 22 minutes after arrival was the optimal time to push somebody a notification to do that.”
Slavin: Sure pivoted from D2C mobile app to Fortune 500 enterprise infrastructure
“Where we figured out and really nailed our why and our mission was we were really the best at the tech to facilitate the transactions. And that, that part was where we differentiated and really started the journey going from a direct to consumer mobile app To …”
Slavin: Sure functions like Visa and Mastercard for the insurance industry
“We function kind of like in the credit card industry, kind of like a visa and mastercard. They are not the brand that gives you the credit card and they're not the folks you buy stuff from.”
Slavin: Three of Sure's first five employees remain 10 years later
“The first five guys were folks I'd worked with previously, and some of them in two companies, and three out of those five are still at the company 10 years later.”
One line per show, most statements first. The link opens Wayne's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Co-Founder and CEO, Sure | 1 | 18 | 0% 0/1 | full record on A Product Market Fit Show → |