Val Katayev
Founder & CEO, Jocalio. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestor@ValKatayev ↗LinkedIn ↗jocal.io ↗
Val Katayev is an entrepreneur who bootstrapped several digital media and advertising companies to over $100 million in exits and profits, notably founding ToneFuse and ToneMedia. He operates the jewelry platform Jocalio and is a managing partner at Prime Meridian Capital Management.
2shows
2appearances
22statements
1resolved
1supported
0contradicted
100%fully supported
37said about them ↓ Everything Val Katayev said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Katayev systematically restricts resources from his kids to teach them natural resourcefulness
“I suppress resources for my kids systematically. Not like I don't feed them, like they're very, they're doing just fine. Like they're, they go to school and everything. They live in a nice neighborhood, but I systematically make sure that they're not given all…”
Katayev: Advertising Arbitrage Windows Shrank from Six Years to Under One Year
“The windows of opportunities are starting to get shorter and shorter. So like you're talking about 2002 1006, well, it's affiliate market or really search. Like I look at it more on the search side, right? That's the, I have like a six, nice six year window. B…”
Katayev: Pays children 12% annual interest on savings instead of allowance
“So, so what I did, what I've done is I created this like Google sheet and every time they have money, they want to put it, instead of putting your piggy bank, they put it in our kid's loan account. And it collects interest. So essentially, instead of giving th…”
Katayev: SEC regulations lock retail investors out of early tech value
“The reality is the government has pulled away the ability for the average people to make a lot of different kinds of investments. The SEC basically blocks all kinds of different opportunities because they, you know, they scrutinize everything, right? So that's…”
Katayev: Generated Over $10M Net Profit Year One in Music Business
“The second business that I scaled up right after that was also just a different set of just different set of arbitrage which is I got into the whole music category and that was actually a bigger business than Then the first one, I was like, the first year I ge…”
Katayev: Arbitrage Exists Helping Mom-and-Pops Modernize Social Marketing
“There's absolutely an arbitrage there because they're willing to spend money to catch up and because they haven't caught up.”
Katayev: Founders Should Start with Arbitrage Before Scaling
“Historically, I've always started with arbitrage first, because once you figure out that there's an arbitrage in something, you could build and scale around that.”
Katayev: Dominate a Nationwide Industry Vertical Rather Than Local Agencies
“I wouldn't go local, like your own local backyard. I would pick an industry, like one category, and then try to catch, start getting them, you know, like locally, regionally, even nationally, like go after that one, because then you can be very good at one.”
Katayev: Small Businesses Typically Sell for 3 to 5 Times Income
“In between for these small businesses, because they're typically sold at like three times, you know, three to five times income.”
Katayev: Mobile advertising business on track for $100M revenue
“I have a mobile advertising business. My co-founder is a CEO. He runs it. You know, there are a hundred, we have a hundred employees. It's like it's gonna do it's on the track to do like a hundred million revenue, very profitable.”
Katayev's Ringtone Matcher platform reached 500 million monthly users
“I was in front of ringtone match. It was in front of a half a billion people a month.”
Ringtone Matcher hit $10 million in annual revenue as a solo operation
“I think, I believe the year, I think the year we merged, it was ten million.”
Katayev personally invested over $10 million into his fine jewelry startup
“I mean, at this point I put in eight figures into this business.”
Digital arbitrage windows have compressed from six years to one year
“The windows of opportunity, those white spaces, right? The windows, windows are becoming shorter and shorter and shorter every iteration, right? There was the page search probably lasted a good six years. After that or around that same time, there was display …”
An unnamed cosmetics brand scaled to $80M using only YouTube influencers
“I know I know like for one company, they scale to like, eighty million in sales a few years ago. I'm not gonna mention the name of it, but they scale up to like, eighty million in sales just on the back of YouTube influencers.”
Katayev: Underpriced paid search inventory drove massive affiliate marketing profits
“And at the same time, the media wasn't expensive. Right. Because the supply was there, but the demand wasn't there. So that's what I took advantage of. I start buying up a lot of the supply. Mostly it was search, search page search. And that's what made everyt…”
Katayev: Global Fine Jewelry Is a $300B Market Dominated by Independents
“And this is a three hundred billion dollar industry, by the way, globally which fragmented, but controls is actually bigger. Independence are bigger part of the business find jewelry than the majors, the chains.”
Katayev's six real estate development projects have a combined value approaching $100M
“The value of the combined sale value of value of those projects would be approaching a hundred million dollars.”
Katayev: Driven primarily by winning and fear of losing everything
“I think what I'm driven really is by just winning. And there is, I think there is a bit of sense in me of that I'm one step from losing it all.”
Katayev: Dot-com crash collapsed ad CPMs from $3 to 30 cents
“Then the.com bubble hits. My revenues disappeared. 90%. My traffic was still up there, but I had no revenues because all the ad revenue disappeared. Like it went from being three dollars CPM down to 30 cents CPM.”
Katayev generated $10,000 per month brokering online ads in high school
“So I went to all these other video game sites and like just was a broker for advertising. So that was kind of like my first you know, making decent amount of money. I was making five and then like just from the site and I was making probably another 10 a month…”
The other half of the tape: Val Katayev's own voice is left out of every number here. Other people bring the name up 36 times in 5 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Sam Parr 29Shaan Puri 7
Statements about Val Katayev, by other people (1)
Every mention by year
tap a year for its mentions
My First Million 36
2024 12 mentions in 4 episodes 3 per episode
One line per show, most statements first. The link opens Val's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| MY FIRST MILLIONLEDGER | Founder & CEO, Jocalio | 1 | 12 | 100% 1/1 | full record on My First Million → |
 STARTUP IDEASLEDGER | Founder & CEO, Jocalio | 1 | 10 | — | full record on the Startup Ideas Podcast → |