Tanmay Bhat
Co-founder, Moonshot. On 1 show, 4 appearances. The Shows tab opens the full record on each.
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Tanmay Bhat is an Indian digital creator and comedian who co-founded the comedy collective All India Bakchod and the ad agency Moonshot. He scripts viral ad campaigns for major brands, runs popular YouTube channels, and is an active angel investor.
1shows
4appearances
46statements
6resolved
4supported
0contradicted
67%fully supported
1said about them ↓ Everything Tanmay Bhat said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Bhat: Most CMOs do not know how to grow social distribution
“Most CMOs don't know how to do this. Most CMOs would not know where to spend money to make this happen.”
Bhat: Indian consumers pay to save or make money, not save time
“In India, products that either save you money save you money or make you more money will make a lot of money. Products that save you time don't necessarily make that much money.”
Bhat: Software is becoming commoditized like content and is no longer a moat
“The problem is that software is going to be like content, which is that like your product is not the moat.”
Bhat: Owning distribution guarantees audience follows you to new mediums
“Mostly my thesis is that, Hey if you, if you own distribution, you own eyeballs, no matter what, where you move to the eyeballs will travel there.”
Bhat: Creators must reinvent themselves every four years or get replaced
“Like, there are creators who come in batches, and then, you know, four years later, you gotta reinvent yourself, or else the next batch will take over, so on and so forth.”
Bhat: Content creators cannot be 100% authentic online
“The digital version of authentic would be, what are some of the attributes that are actually true? Right. And those are the ones you choose to project because that's what's the closest version of you, but you can't truly be fully authentic. That's a suicide.”
Bhat: Creators need financial independence before publicly voicing strong opinions
“You want to feel secure financially before you're able to voice your thought very, very publicly. At least this is what I have maintained that I think if I feel extremely secure financially, it actually the thing that you're buying by making money is freedom t…”
Bhat: Creator talent agencies face record attrition due to manager envy
“The attrition rate amongst talent management companies is that it's highest it's ever been.”
Bhat: YouTube will natively integrate AI lip-synced audio dubbing
“It's going to get built in on YouTube, Nikhil. There's going to be a button where you can select a language and your mouth will move in that language. It's going to come into YouTube. It's going to take forever because YouTube is a slightly slower moving beast…”
Bhat: Virtue signaling works online but creates an unsustainable moral expectation
“Virtue signaling works, Nikhil. It does work, but it creates an expectation out of you that's hard to sustain. Because not everybody is as virtuous as they claim to be.”
Bhat: Higher production quality does not lead to increased views
“Production quality doesn't lead to increased views.”
Bhat: Full content creation success requires quitting side jobs
“Very few people are able to succeed while also doing another thing. It's very tough to do that. If you do, you're really talented. You're really talented at being able to figure out in your spare time how to crush it at the content thing. So it requires you to…”
Bhat: Top 10% of Indian creators earn over $1M yearly from brands
“Branded revenue wise, if you're in the top five, 10% of creators, you can make over a million dollars a year.”
Bhat: Creators must build equity; brand deals are just renting time
“You want to build a business under your distribution no matter what. Because wealth is made through owning equity and not through renting your time out. And unfortunately, the branded content part of our business, it's effectively high rent.”
Bhat: AI will accelerate social media's psychological harms and envy
“Whatever social media did to the next generation's brain, AI will probably accelerate it. And that is kind of worrying, which is I think envy will go through all time high for those who are able to leverage it outside success for a lot more of your peers, whic…”
Bhat: AI adoption will create a Darwinian divide with compounding returns
“It's almost going to be Darwinian, like those who choose the site to use it, it's that the results are going to be compoundingly higher.”
Tanmay Bhat: YouTube streaming has the most potential across platforms
“But YouTube streaming To me is, is, is, has the most potential because YouTube, you can do VOD and you can do live streaming at the same time.”
Bhat: The era of one-size-fits-all social media platforms has ended
“That I think is because I think there's no one platform serves all that day, that time is gone.”
Tanmay Bhat: YouTube will dominate the podcast market
“YouTube is launching YouTube Learn, by the way. And YouTube podcasts also. They're gonna eat podcasts.”
Tanmay Bhat: Meta must master hardware via Oculus to secure next 25 years
“Apple's biggest advantage is they have a hardware device. Zuck just needs to make, if he has to ensure the next 20, 20, 20, 25 years, he needs to get hardware right and his big bet is Oculus or the metaverse, which is it's going to be a thing where we all sit …”
Bhat: GTA Roleplay Is the Closest Existing Version of the Metaverse
“This is the closest thing to the metaverse that already exists that I've seen.”
Bhat: 'Influencer' is the top career aspiration for kids today
“The number one occupation for that people why for today, especially kids is influencer.”
The other half of the tape: Tanmay Bhat's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →
Who brings them up most Nikhil Kamath 1
Every mention by year
tap a year for its mentions
WTF is with Nikhil Kamath 1
One line per show, most statements first. The link opens Tanmay's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| WTFLEDGER | Co-founder, Moonshot | 4 | 46 | 67% 4/6 | full record on WTF is with Nikhil Kamath → |