Sri Batchu
Chief Marketing Officer, The RealReal. On 3 shows, 4 appearances. The Shows tab opens the full record on each.
operatorexecutiveinvestor@sri_batchu ↗LinkedIn ↗
Sri Batchu is a growth executive and investor who has led growth and operations at companies including Ramp, Instacart, and Opendoor. He serves as Chief Marketing Officer at The RealReal and advises early-stage startups.
3shows
4appearances
98statements
8resolved
4supported
2contradicted
50%fully supported
1said about them ↓ Everything Sri Batchu said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Batchu: Growth teams should prioritize speed first, quality second, and cost third
“The way I think about the growth team's journey is, like, step one is, like, build a system that can move fast, And then like work on improving the quality and then work on, you know, optimization of costs after. So similarly, you pick which phase you're on be…”
Batchu: Optimizing purely for low CAC attracts less valuable customers
“When you focus on CAC and reducing CAC, what tends to happen is you actually might be doing something very damaging where you're succeeding in reducing CAC, but you're actually bringing in customers that are less valuable because those are the ones that you're…”
Sri Batchu: B2B startups should sequence sales before paid and SEO
“My view is you start off with like founder led sales, like the early team needs to know how to actually sell. Then you hire your first couple of salespeople and you start some very kind of low cost targeted marketing efforts. So when there's like content commu…”
Batchu: Growth experiments typically have roughly a 30% success rate
“Growth experiments in my history are typically, like,
30 percent-ish success rate. So the vast majority of things that you try don't work.”
Batchu: B2B testing requires maximizing treatment effect due to low sample sizes
“At the end of the day, there's only two, two ways to, you know, make an experiment successful. Either you have a very large N or you have a very significant treatment, which is like, you know, what you're doing in the experiment itself. And, you know, in B to …”
Batchu: Target specialized hires from companies one to two growth stages ahead
“You typically want to limit it to companies that are one to two stages of growth after you. So you want somebody that has seen, you know, your stage of growth and beyond at a company that has a reputation for craft in the field that you're looking for.”
Batchu: Use public Similarweb traffic data to source top specialized marketing talent
“If you're looking for great email marketing folks, like CRM marketing lead or something like that, you can actually look up on similar web, like what percentage of traffic shows up via email to company's websites. So you've got your target list of companies th…”
Sri Batchu: Talent density depends equally on performance management and hiring
“People think of like the talent density of your company as dependent on hiring. And that's obviously true. It's an important part of the ecosystem and the first part, but it's equally dependent on retention and performance management.”
Batchu: Candidates who cannot name an activity they struggle at quit easily
“A lot of people actually struggle with that question and can't answer anything that they do that they're bad at which is a little bit of a yellow flag, which means that they're only used to doing things that they're successful at, and they haven't cultivated i…”
Batchu: All software contracts are negotiable due to quota pressures
“Everything is, is negotiable when it comes to contracts. People think contracts are standardized for software, and usually not. People are trying to sell you something they're trying to grow to. They have their quotas to meet. They have their goals to hit.”
Batchu: Opendoor has produced at least 50 startup founders
“The Open Door community, we recently counted, we have at least 50 founders that came out of Opendoor and counting, right and growing.”
Batchu: Google and Meta boomerang policies preserve equity within six months
“Both Google and Facebook have boomerang policies. I don't know if you know about this, but basically if you come back within four to six months, To Facebook or Google, they will just restart the clock on your equity package. So you won't lose your vested equit…”
Batchu: Growth experiments typically have only a 30% success rate
“Growth experiments in my history are typically like, 30 percent-ish success rate. So the vast majority of things that you try don't work.”
Sri Batchu: Instacart was more complex than Opendoor as a four-sided marketplace
“Instacart was in some ways an even more complicated business than Opendoor because it's a four sided marketplace. We have shoppers, we have buyers, we have advertisers, and we have the retailers that are on the platform as well with various different incentive…”
Sri Batchu: Ramp unifies paid marketing, SEO, and PLG under one team
“And at RAMP they're all under one roof which is great and have the same kind of north stars and goals.”
Batchu: Ramp announces days since founding at every all-hands meeting
“And at Ramp, the other thing that we've done culturally as a company as well, is to just really drill that in, into the teams by talking about days actually. So we talk about what day it is since the founding of Ramp at every all hands, at every board meeting,…”
Batchu: Instacart's growth and consumer team was over 300 people
“Instacart, the growth and consumer team was over 300 people, right?”
Sri Batchu: Ramp historically underinvested in field and event marketing
“A fire that we have let burn for some time is you know, we just, at, Ramp, we have not historically invested a lot in, in field and event marketing because, you know, we've got a very large TAM, and it requires us to be thoughtful about our field and event str…”
Batchu: Backed founders are an angel investor's top source of deal flow
“I think one is just how important the founders that you work with and invest in become as a source of leads for you. And I didn't fully imagine that when I started being an angel investor, I was like, oh, where am I going to find, you know, great deals to work…”
Batchu: Ramp tracks and scores all growth experiments monthly using Airtable
“Yeah, so we do monthly post-mortems. They're somewhat structured. We actually have a, you know, air table system where we track all of our experiments. We score them, et cetera, in terms of impact.”
Batchu: Ramp has run dedicated growth engineering for sales for two years
“We actually have a growth engineering team that's dedicated to supporting that that efficiency, but including, you know, adjusting third party data and using AI to automate much of their workflow, et cetera. We've been doing this Well before AI has become, you…”
Batchu: Ramp tracks company age in days at every all-hands and board meeting
“One thing that Eric, our CEO does, which I don't know if you've heard externally, is we have, like, days.ramp.com, where we can see how many days it's been since the founding of Ramp internally, and it's day 1529 at Ramp. He has that number of days at every bo…”
Batchu: Instacart used monthly active orderers as its growth North Star
“And so at Instacart, for example, our North star metric for growth was monthly active orders.”
The other half of the tape: Sri Batchu's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →
Statements about Sri Batchu, by other people (1)
One line per show, most statements first. The link opens Sri's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 20VCLEDGER | Chief Marketing Officer, The RealReal | 1 | 45 | 67% 2/3 | full record on 20VC → |
 LENNY'S PODCASTLEDGER | Chief Marketing Officer, The RealReal | 2 | 36 | 50% 1/2 | full record on Lenny's Podcast → |
 NEON SHOWLEDGER | Chief Marketing Officer, The RealReal | 1 | 17 | 33% 1/3 | full record on the Neon Show → |