People, every show

Simon Thompson

Founder & Advisor, Podseeker. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderoperatorLinkedIn ↗simonthompson.co ↗

Simon Thompson is an Australian entrepreneur who created Podseeker, a SaaS database and outreach platform for podcast marketing, which he sold in 2022. He previously founded and operated Content Kite, a Melbourne-based B2B podcast and content marketing agency that he exited in 2019.

What they said5 Shows1

Everything Simon Thompson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

ACQUISITION STORIES Insight

Thompson: Cold email succeeded for Podseeker at just $50 per month

“People often will say, you know, cold email outreach is kind of Like pointless unless your average contract value is like, you know, under over 5000 dollars and things like that. But I found like even for this 50 dollar a month product, like the conversion rat…”

Simon Thompson Nov 14, 2023 ▶ 6:25 Startup Acquisition Stories with Simon Thompson, Founder of Podseeker

ACQUISITION STORIES Insight

Thompson: Founders should accept lower acquisition offers for a smoother process

“If you know, you had two buyers and everything else is equal apart from, you know, one's offering you less money, but you know, it's going to be a smoother acquisition and one's offering you more money, but it might be, you know, a bit more hellish than, you k…”

Simon Thompson Nov 14, 2023 ▶ 23:44 Startup Acquisition Stories with Simon Thompson, Founder of Podseeker

ACQUISITION STORIES Insight

Thompson: Cross-border Stripe transfers require major code changes

“Transferring a Stripe account from one country to another, if you're transferring it within country, it's relatively straightforward, but from one country to another is wildly complicated and you need to make like a lot of code changes. And it's a really heavy…”

Simon Thompson Nov 14, 2023 ▶ 18:19 Startup Acquisition Stories with Simon Thompson, Founder of Podseeker

ACQUISITION STORIES Assertion Not checkable as stated

Thompson: Podseeker suffered high churn due to non-recurring user needs

“One thing about Podseeker is it was a great business and it always brought on new customers, but it was a really high-churn business. Like the problem, it solves a real problem, but it's not necessarily a recurring problem for a lot of people.”

Simon Thompson Nov 14, 2023 ▶ 24:55 Startup Acquisition Stories with Simon Thompson, Founder of Podseeker

ACQUISITION STORIES Disclosure

Thompson: Podseeker's first version was an API wrapper with a UI

“I created this very janky V one, which was essentially like an API wrapper around another service, which didn't have a nice UI. And I just kind of put a nice UI on top of it.”

Simon Thompson Nov 14, 2023 ▶ 8:34 Startup Acquisition Stories with Simon Thompson, Founder of Podseeker

One line per show, most statements first. The link opens Simon's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
ACQUISITION STORIESLEDGER	Founder & Advisor, Podseeker	1	5	—	full record on Startup Acquisition Stories →