Thompson: Cold email succeeded for Podseeker at just $50 per month
Simon Thompson · Startup Acquisition Stories with Simon Thompson, Founder of Podseeker · Nov 14, 2023 · at 6:25
Simon Thompson, founder of Podseeker, discusses early customer acquisition tactics with Andrew Gazdecki on the Startup Acquisition Stories podcast.
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“People often will say, you know, cold email outreach is kind of Like pointless unless your average contract value is like, you know, under over 5000 dollars and things like that. But I found like even for this 50 dollar a month product, like the conversion rate on people responding to that email was so high that that ended up being like a really solid channel.”
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