People, every show

Seth Berkowitz

Founder & CEO, Insomnia Cookies. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinsomniacookies.com ↗

In 2003, Berkowitz founded Insomnia Cookies out of his University of Pennsylvania dorm room after craving warm, late-night sweet treats instead of standard takeout. He scaled the concept into an international bakery chain with hundreds of locations and hundreds of millions in annual revenue.

1shows
1appearances
25statements
4resolved
3supported
1contradicted
75%fully supported
1said about them ↓

Everything Seth Berkowitz said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Supported
Berkowitz: First three Insomnia locations ran inside Tasti D-Lite stores
“The first three locations were that model. Tasty light locations with insomnia cookies, some branding, and delivery service out of the back of the house.”
Seth Berkowitz Aug 26, 2024 ▶ 28:37 Insomnia Cookies: Seth Berkowitz

The other half of the tape: Seth Berkowitz's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Seth Berkowitz, by other people (1)

HOW I BUILT THIS Assertion Supported
Guy Raz: Krispy Kreme sold majority stake in Insomnia Cookies
“By the way, shortly after we did this interview, Krispy Kreme did announce that they sold a majority of their shares to two private equity groups. Krispy Kreme is still a shareholder in Insomnia, and Seth will remain its CEO.”
Guy Raz Aug 26, 2024 ▶ 1:15:12 Insomnia Cookies: Seth Berkowitz

One line per show, most statements first. The link opens Seth's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER Founder & CEO, Insomnia Cookies 1 25 75% 3/4 full record on How I Built This →
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