People, every show

Sarah Varney

Chief Marketing Officer, Datadog. On 1 show, 1 appearance. The Shows tab opens the full record on each.

executiveoperator@saravarnibright ↗LinkedIn ↗datadoghq.com ↗

Sara Varni previously served as CMO of Twilio and Attentive, and spent over a decade at Salesforce in senior marketing leadership roles. She is recognized for bridging developer-first, product-led growth models with enterprise sales-led go-to-market motions.

What they said4 Shows1

Everything Sarah Varney said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Insight

Varney: PLG motions require shared metrics across product and growth teams

“I think it's super critical for PLG Motions to work, to have a shared metric across both your product And your growth team, if that growth team sits in marketing, wherever it sits.”

Sarah Varney Dec 21, 2021 ▶ 8:59 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda

SAASTR Insight

Varney: Enterprise sales playbooks can erode developer trust in PLG companies

“If you started like Twilio as a product-led growth function and company, and then you're graduating to sales, you want to make sure that you're, again, not running like an enterprise playbook on you know, developer base like that, because that could erode the …”

Sarah Varney Dec 21, 2021 ▶ 22:04 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda

SAASTR Assertion Partly supported

Varney: Twilio operated for 11 years without a formal sales organization

“So our joke at Twilio is that we're a fourteen-year-old company with a three-year-old sales organization and up until very recently, we were almost a hundred percent of self-service and product-led growth motion.”

Sarah Varney Dec 21, 2021 ▶ 3:31 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda

SAASTR Disclosure

Varney: Twilio hosts enterprise hackathons to bridge developers and business executives

“We have what we call enterprise hackathons now, and so we will bring developers along with the line of business owners at an account together. We'll have them hack on real problems that they're having in their company, and at the end of the day, they'll do, li…”

Sarah Varney Dec 21, 2021 ▶ 30:00 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda

One line per show, most statements first. The link opens Sarah's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	Chief Marketing Officer, Datadog	1	4	0% 0/1	full record on the Official SaaStr Podcast →