People, every show

Robert Cornish

Founder & CEO, Richter. On 1 show, 1 appearance. The Shows tab opens the full record on each.

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Robert Cornish founded Richter in 2008 as a bootstrapped B2B sales enablement and video production agency catering to Fortune 500 enterprise brands, earning multiple placements on the Inc. 5000 list. He is also the co-author of the business strategy book What Works.

1shows
1appearances
10statements
0resolved
0supported
0contradicted

Everything Robert Cornish said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Cornish: Call reluctance stalls B2B sales reps at three follow-ups
“We found that on average people follow up about three times, but it takes a team plus contacts to actually close a deal. So there's a big discrepancy between those two. And you start looking and go, why are they not following up? And you start finding that the…”
Robert Cornish Oct 6, 2020 ▶ 7:31 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
Cornish: Enterprise clients buy strategic communication rather than video production
“I don't believe that clients are coming to us for video. I believe they're coming to us for communication. Our job is to actually understand who's watching this, why they're watching this, what are the pain points, how to get in their head and how to move peop…”
Robert Cornish Oct 6, 2020 ▶ 12:15 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Disclosure
Cornish aims to build a billion-dollar agency conglomerate over software
“I want to do the first thing you said. I've always wanted to do the first thing you said.”
Robert Cornish Oct 6, 2020 ▶ 12:51 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Prediction Not checkable as stated
Cornish: Richter expects just under $5M in 2020 revenue
“Just under five this year.”
Robert Cornish Oct 6, 2020 ▶ 5:01 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Disclosure
Cornish: Richter aims to transition to 80% enterprise contracts
“You know, we want to have 80% contracts and 20% transactional. Right now we still have probably 80% transactional and moving in and 20% contract.”
Robert Cornish Oct 6, 2020 ▶ 8:56 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Disclosure
Cornish: Richter secured SAP and HP as early enterprise clients
“To get the initial logos, I remember getting SAP and getting HP and sort of getting traction there, but it was very hard initially and we had to really aggressively sell and kind of fly under the radar on some companies like maybe win a little sale and then ge…”
Robert Cornish Oct 6, 2020 ▶ 2:15 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Assertion Not checkable as stated
Cornish grew up in a business his father scaled past $1B
“I did grow up in a business that you know, my dad helped build to a significant size over a billion dollars.”
Robert Cornish Oct 6, 2020 ▶ 3:20 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Disclosure
Cornish: Richter employs 35 creative specialists and zero software engineers
“About 35 total right now. ... No engineers really talented, creative people. So for us, you know, we're, we have animators, we have videographers, we have audio engineers, we have copywriters and voiceover talent, all that kind of stuff. We're not doing any bu…”
Robert Cornish Oct 6, 2020 ▶ 10:22 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Assertion Not checkable as stated
Cornish: Richter was slightly profitable on $3.5M in 2019 revenue
“We profit a little bit last year.”
Robert Cornish Oct 6, 2020 ▶ 22:23 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands
TOP FOUNDERS Disclosure
Cornish: Richter paid off nearly all its $300K debt in 2020
“We had you know, we had about 300,000 dollars in just some debts at the beginning of the year, which we've paid off almost entirely from February until now. And actually, I had to buy out my partner last year, so that was part of that.”
Robert Cornish Oct 6, 2020 ▶ 23:18 Richter Hits $4.5m Fine Tuning Sales Process For F500 Brands

One line per show, most statements first. The link opens Robert's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Founder & CEO, Richter 1 10 full record on Top Founders →
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