Rafael Broshi
Co-Founder and CEO, Notch. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗notch.cx ↗
Rafael Broshi co-founded Notch in 2021, initially launching an insurance product for digital assets before pivoting into an autonomous AI agent platform. Following the pivot, he scaled the company and led Notch through a $30 million Series A funding round in 2026.
1shows
1appearances
32statements
0resolved
0supported
0contradicted
Everything Rafael Broshi said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Broshi: Founders Confuse True PMF With Rapidly Building Enterprise Customizations
“I think that's the part where a lot of people are kind of confusing between product market fit of a product you currently have. Or that you have a great team that can execute very fast and be agile, and you build something else that that might fit whatever the…”
Broshi: Scaling multi-LLM components beats expanding prompt sizes for complex enterprise AI
“So I think we build the product from an architectural standpoint a lot different, where when complexity increases, it's not that we increase the prompt size. We increase the number of components of AI components of LLMs. That we use. So essentially when comple…”
Broshi: Winning an Enterprise Contract Is the Easiest Part of the Engagement
“Winning an enterprise contract is the easiest part of working with an enterprise.”
Broshi: Generative AI leveled tech playing field against Salesforce and Zendesk
“In terms of technology, you had the exact same shot of succeeding as Salesforce or Zendesk, et cetera.”
Broshi: Founders must build only where enterprise budget exists within 12 months
“You want to build something where there's a budget for it right now, or you're very confident that there's going to be a budget for it in next six to 12 months. The thing is, you know, those kind of tech waves, if they haven't started yet, they might start tom…”
Broshi: Enterprise AI transformation will take 5 to 15 years
“There's going to be a huge transformation now in AI. It's not going to take a year. It's not gonna take two years. Enterprise takes time. It's gonna take five, 1015 years.”
Broshi: Insurers Waiting Three Years on AI Will Fall Irreparably Behind
“Unlike cloud, what I think we're going to see is that companies in commoditized industries, such as insurance or banking, where the products are pretty similar, will not have the opportunity to wait for three years and say, hey, let's wait for those things to …”
Broshi: AI Hype Will Die After IPO Drops 40% on Poor ROI
“What's going to happen soon is we're going to see that AI costs are through the roof. Companies aren't seeing ROI. Then a company that IPO is going to drop by 40% because of that. And then the hype cycle Of AI will die. And obviously I do think, and everyone a…”
Broshi: Fewer than five AI support vendors can serve regulated enterprises on-prem
“There aren't a lot of players out there. That can deploy on-prem with a company in a regulated space to have the kind of capability that they would require with the same level of compliance and security and being able to meet their SLA and data requirements. T…”
Broshi: Early-stage startups are killed by copying rivals, not direct competition
“I don't think competition is what kills startups at our stages, right? It's competition makes you do stupid things like copy other players or go toward the second, a different direction.”
Broshi: Enterprise contracts don't require gradually stepping up deal sizes
“I think there is zero connection between getting an enterprise deal and going from 10 K to 50 K to a hundred K to 200 K.”
Broshi: Enterprise buyers asking for more logos actually means missed pain points
“When people, when enterprise tells you, Hey, you need more logos. The reason is probably different. Okay. Now the more logos you have, the easier it is because you have credibility. So they'll start by thinking that you probably have something to offer them, b…”
Broshi: It Is Not a Startup's Job to Create Market Awareness
“I don't think it is a startup's job to change a market or create awareness.”
Broshi: Not a big believer in automated SDRs
“Well, sales is really tough, and I am still not a big believer of automated SDRs.”
Broshi: Bootstrapped chatbot builders cannot compete long-term with VC-backed startups
“There is no way they're going to be able to compete long-term with the VC backed startup. It's just not going to happen.”
Broshi: Seed VCs mostly care whether someone will lead the Series A
“And at the end of the day, a VC that invests in you and the seed round, all they need to really think about is will there be an investor that leads the A round, right? And the A round for B and the B for C.”
Broshi: Founders unable to crystallize narrative for VCs fail with customers too
“If you cannot crystallize it for your investors, You won't be able to crystallize it for customers, and VCs are not necessarily forward indicators of the market, but there's some derivative of what your customers are seeing, because if everyone wants to buy yo…”
Broshi: Enterprise POCs must be paid and involve the business owner
“POCs should be budgeted. You should take money for them. You should meet the business owner. You should understand the use case.”
Broshi: Enterprise buyers will not abandon deals purely over pricing
“If people want your product and you send an offer, they're not going to move out just because you wrote a number they don't like.”
Broshi: Early Founders Must Pitch Dream Customers First
“Don't go the long route. Talk to your dream customers first. Just go to them because those are the people you're after.”
Broshi: Joining Enterprise POCs Mid-Flight Disadvantages Startups Despite Shorter Sales Cycles
“We got through the back door at the middle of a POC that has been already running, which is pretty good in terms of shortening the sales cycle, but it's usually very bad and puts you at a disadvantage because you don't really know where you're working on. You …”
Broshi: Single-prompt AI architectures cause hallucinations and fail at enterprise scale
“If the POC is very, very short is that those kind of products don't scale in production and then things starts to break and it's extremely, extremely hard to fix those mistakes because at some point, if you use a very simple architecture of one prompt, then th…”
Broshi: Startups Stagnate When They Become Enterprise Clients' Personal Dev Shops
“A lot of companies that get stuck with one or two enterprise clients, it's because they're becoming sort of like their personal dev shop.”
Broshi: Startups Innovate Along One Axis Rather Than Inventing Categories
“Innovating usually means innovating in one place. You're innovating in distribution. You're innovating on service. You're innovating on technology. You're innovating on simplicity and product features on time to value. But not a lot of companies are able to bu…”
One line per show, most statements first. The link opens Rafael's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Co-Founder and CEO, Notch | 1 | 32 | — | full record on A Product Market Fit Show → |