Broshi: It Is Not a Startup's Job to Create Market Awareness
Rafael Broshi · Fired almost everyone, kept 2 engineers—grew 12x, raised $30M Series A | Notch · Aug 3, 2026 · at 16:30
Rafael Broshi, founder and CEO of Notch, reflects on the lessons learned from failing to educate the market on crypto insurance before pivoting to enterprise AI.
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“I don't think it is a startup's job to change a market or create awareness.”
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