Phil Jacobson
Co-Founder, PumpUp. On 1 show, 1 appearance. The Shows tab opens the full record on each.
Phil Jacobson is a Co-Founder at PumpUp. Prior to PumpUp, he held brand management positions at Unilever and PepsiCo.
1shows
1appearances
12statements
2resolved
1supported
0contradicted
50%fully supported
Everything Phil Jacobson said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Motivation, not instruction, is the primary problem in health and fitness
“We're solving the problem of providing users direction, such as what do I do when I want to work out or when I want to be active, when we recognize that that was a secondary problem from talking to users, where the primary problem in health and fitness is, is …”
PumpUp's community flags inappropriate content within 30 to 90 seconds
“If someone posts something inappropriate or someone posts a negative comment on someone's post, the community is so strong at this point that We'll know probably within, like, 30 to 90 seconds, and it will go straight to our community management team, and we'l…”
PumpUp acquired its two million users without buying any paid ads
“We don't buy ads. We haven't yet. We don't really believe in that.”
Jacobson: No mobile app directly competes with PumpUp in social fitness
“When it comes to our category, most players, especially the successful ones, are utility products. You look at Fitbit or Fitness Pal or MapMyFitness or RunKeeper tracking apps or pieces of hardware. When it comes to social and community and the health and fitn…”
Founders should budget 18 months of runway plus a cost buffer
“You really have to do your best to build out how much money you think you're going to need for about 18 months, and that should provide you enough time to get, to hit the goals you need, or the milestones you need to raise the next round, and then assume every…”
Founders should seek advice from peers just 6 to 18 months ahead
“Talk to people who have been in your shoes recently in the last six, 1218 months, and it's fresh in their mind. They have a lot of lessons to learn, and they're more than often happy to share.”
Jacobson: Non-growth startup tasks are a misallocation of founder time
“Anything that I'm doing that's not focused on growth or engagement is likely not the right spend of time.”
PumpUp generated 1,500 app downloads on launch day
“We had a couple of articles and on day one, we did a few I think about 1500 downloads on the product, which was pretty cool.”
PumpUp grew over 300,000 social media followers entirely organically
“We have over 300,000 followers across our social media channels, none of which we've purchased. They're all real and organic.”
PumpUp raised a $2.4 million seed round led by General Catalyst
“So we raised a 2.4 million dollar seed round just under a year ago, led by General Catalyst partners Nico from General Catalyst led it.”
PumpUp's original custom workout app achieved approximately 80,000 downloads
“We did about 80,000 downloads on that product, and we learned a ton from it.”
One line per show, most statements first. The link opens Phil's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 20VCLEDGER | Co-Founder, PumpUp | 1 | 12 | 50% 1/2 | full record on 20VC → |