Niklas Östberg
Co-Founder and CEO, Delivery Hero. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveinvestor@niklasoestberg ↗LinkedIn ↗
Niklas Östberg co-founded Delivery Hero in 2011 and took the company public on the Frankfurt Stock Exchange in 2017. Prior to Delivery Hero, he co-founded OnlinePizza.se and built online food ordering services across Northern and Eastern Europe.
1shows
1appearances
48statements
10resolved
8supported
0contradicted
80%fully supported
2said about them ↓ Everything Niklas Östberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Östberg: The food delivery capital bubble did not advance the industry
“I don't think it moved industry forward that much. I think it just drove some non-sustainable behavior and same here.”
Östberg: Large competitor balance sheets are not a threat in food delivery
“I don't think that the balance sheet matters. I don't know. In the end, that is not what limits any compared to spend money. It's going to be the return that is going to limit a compared to spend money. So it's going to be hard for a door dash or Uber or somew…”
Östberg: Chinese and US tech companies circumvent or ignore European regulation
“There's a lot of regulation that is circumvented or ignored by Chinese and US companies.”
Östberg: Average companies deploying AI will benefit more than the Magnificent Seven
“I think Gen AI or the largest beneficiary of AI is, is going to be the average company deploying it and not necessarily the mag seven the ones who are building it. I think that is probably contrarian In this, at least if I look at the stock market, we will see…”
Östberg: Delivery Hero was overvalued at its peak and is undervalued today
“We were definitely overvalued, and we are probably undervalued today.”
Östberg: Founders should accept equity dilution over taking on debt at peak
“It's better to dilute and not, not think too much about it.”
Östberg: Delivery Hero sold its German home market due to M&A regulations
“And back then, so this was 2017, and I felt that the market is not as big as it looks. It has a strong comparator there, and there will be no way of consolidate that market later on, given the regulation around M&A and so on. So I think, I thought this is goin…”
Östberg: Food delivery is not a winner-take-all market
“No, I don't think it's a winner-takes-all market. I probably changed my view there. Proven wrong, frankly.”
Östberg: Deliveroo is undervalued by public markets and will continue growing profitably
“And we can argue if Deliveroo is correctly valued today, I would argue they are too low value today. I don't know. It's a profitable business. It's growing and will continue to grow and it will make more money. So, so I do think that it's clear value in that b…”
Östberg: Delivery Hero's success is 80% internal execution and 20% competition
“I think what I've learned over the years is 80% our own execution. That is going to matter for how big we get and how much money we make, and then maybe 20% driven by competition.”
Östberg: Second-place food delivery players can be profitable if they reach scale
“So yeah, as long as you get scale, you will make money regardless if you're number two or number one. Of course, if you're number two, you will have less scale. You will make less money, but you will still be able to make money.”
Östberg: Quick commerce will eventually exceed 50% of Delivery Hero's business
“And I think right now that's a big part of our business and long term is going to be more than 50% of our business. So larger than food for sure.”
Delivery Hero lost the vast majority of its $200M investment in Gorillas
“Yeah, we put in close to two hundred million dollars. We got some of it back, a small portion back. But yeah, it was, most of that was lost.”
Östberg: Delivery Hero was disrupted by Rappi in Colombia
“We didn't do that fast enough in, in Colombia, as a good example, and we get disrupted by Rappi. So then the cohorts deteriorated big time.”
Östberg: Glovo will outgrow the rest of Delivery Hero's overall business
“I think that was an incredible acquisition only diluting Yeah, a few percent less than a 10% for a business that is, is clearly gonna outgrow the rest of the business.”
Östberg: The COVID-19 pandemic was ultimately not good for Delivery Hero
“So I think effectively in the end, COVID was not a good thing for us.”
Delivery Hero cut $100M–$200M by exiting Germany and Japan in late 2021
“Back in end of 2021, We felt a little bit worried about the market. We shut down Germany and Japan. We cut a 102 hundred million out of our budget before the year even started.”
Östberg: Selling Delivery Hero's German home market made the company stronger
“I think the same selling our home market was clearly a contrarian decision. Maybe some investors thought it was okay, but I think in the company there was a very contrarian view to sell your home market. But I think that that made us incredibly strong.”
Östberg: Just Eat, Deliveroo, and Uber Eats are all profitable in the UK
“Just Eat, Deliveroo and Uber Eats, and they all make money in the UK, I would say decently so.”
Östberg: Driving organizational speed is more important for CEOs than capital allocation
“I do agree that the best CEOs are exceptionally good capital allocators, but I don't think it's the most important part of a CEO's job. I think it is an important job, but by far not the most important. I think more important is to drive the culture. You drive…”
Östberg: Glovo's business margin per order will reach 10% to 13%
“So in the end, we know that the margin on the business is going to grow to 10, 10 to 13% over time.”
Östberg: Glovo was losing $330M annually when Delivery Hero acquired it
“And global, we lost three hundred thirty million. When we acquired it”
Östberg: Unprofitable delivery subsidies only attract temporary low-value discount hunters
“If someone is willing to make a loss per order without that trajectory for getting profits, They might get some of the discount hunters and hunters, and the low value customer base might go to that competitor, but it, but it's not sustainable. So eventually th…”
The other half of the tape: Niklas Östberg's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes across the shows. every mention, with the transcript →
Who brings them up most Harry Stebbings 1Harley Miller 1
Every mention by year
tap a year for its mentions
20VC 2
2026 1 mention in 1 episode
One line per show, most statements first. The link opens Niklas's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| 20VCLEDGER | Co-Founder and CEO, Delivery Hero | 1 | 48 | 80% 8/10 | full record on 20VC → |