Matt Wensing

Everything Matt Wensing said on any show that made the record, most notable first. Each card names its show and opens the statement there.

STARTUPS FOR THE REST OF US Insight

Wensing: Financial forecasting exists to model variability, not exact certainty

“We don't forecast to be precise and certain about things in some cases. We forecast to accept or maybe come to grips with the variability in some of these things”

Matt Wensing Mar 24, 2020 ▶ 25:02 Episode 489 | 15 Years to a SaaS Exit (Plus Why Forecasting is Crucial)

STARTUPS FOR THE REST OF US Insight

Wensing: Forecasting revenue to start hiring ahead of growth is strategic

“We know that hiring takes time, knowing that you're very likely to have the, you know, revenue that you need to support that person. Ahead of time. Absolutely. Getting ahead of hiring is, is strategic.”

Matt Wensing Mar 24, 2020 ▶ 26:06 Episode 489 | 15 Years to a SaaS Exit (Plus Why Forecasting is Crucial)

STARTUPS FOR THE REST OF US Disclosure

Wensing: Summit V2 rewrite immediately converted target-persona founders into customers

“So I think the short answer is yes, but I'll qualify that by saying I took it then to the customers that I was essentially targeting with this rewrite, right? I took it to them basically as soon as it was ready. And I said, aha, here's the flexibility you've b…”

Matt Wensing Sep 29, 2020 ▶ 25:47 Episode 516 | When to Re-write Your SaaS Codebase

STARTUPS FOR THE REST OF US Assertion Not checkable as stated

Wensing: Summit gets 2 to 20 daily signups via ultra-minimalist homepage

“So I'm getting through that homepage, I'm still getting anywhere, depends on the day, but I'm getting anywhere from on a very, very slow day. Maybe it's a Sunday holiday or something like that. Two to three signups on a busy day, 10, 12, 15, 20 signups through…”

Matt Wensing Sep 29, 2020 ▶ 35:07 Episode 516 | When to Re-write Your SaaS Codebase

STARTUPS FOR THE REST OF US Assertion Supported

Wensing: $50k-$100k seed checks were far rarer in 2010-2012 than 2020

“There's a lot more seed investors too, who will just say, you don't need to go raise 5000 dollars from 10 people, right? Like I'll just write you a check for 50 grand or a hundred grand. That wasn't as common in 2010, 11 and 12 as it is now.”

Matt Wensing Mar 24, 2020 ▶ 16:16 Episode 489 | 15 Years to a SaaS Exit (Plus Why Forecasting is Crucial)

STARTUPS FOR THE REST OF US Insight

Wensing: Runway forecasting is essential for default-dead startups seeking profitability

“Cash forecasting and runway forecasting would be the primary use case for a default dead quote unquote startup. Even if you don't plan to raise money, you're just trying to get to profitability.”

Matt Wensing Mar 24, 2020 ▶ 23:45 Episode 489 | 15 Years to a SaaS Exit (Plus Why Forecasting is Crucial)

STARTUPS FOR THE REST OF US Disclosure

Wensing: Early Summit struggled with poor free user retention and conversion

“So my retention, even my free retention, because it's a freemium product, free retention wasn't good. You know, I didn't like the direction it was going. People would have these experiences, but then they weren't engaging frequently enough to turn them into a …”

Matt Wensing Sep 29, 2020 ▶ 9:47 Episode 516 | When to Re-write Your SaaS Codebase

STARTUPS FOR THE REST OF US Assertion Not checkable as stated

Wensing: Summit codebase rewrite took 70 days with daily commits

“I think, 70 days of coding. Essentially with a commit and push every day.”

Matt Wensing Sep 29, 2020 ▶ 24:16 Episode 516 | When to Re-write Your SaaS Codebase

The other half of the tape: Matt Wensing's own voice is left out of every number here. Other people bring the name up 15 times in 5 episodes across the shows. every mention, with the transcript →

Who brings them up most Rob Walling 13Ruben Gamez 1Derrick Reimer 1

Every mention by year

One line per show, most statements first. The link opens Matt's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
STARTUPS FOR THE REST OF USLEDGER	VP of Product & Design, Customer.io	5	32	100% 1/1	full record on Startups For the Rest of Us →