Matt Britton
On 1 show, 4 appearances. The Shows tab opens the full record on each.
1shows
4appearances
76statements
8resolved
4supported
2contradicted
50%fully supported
Everything Matt Britton said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Britton: Suzy's average customer pays $150,000 per year
“So a 150,000 a year. So I guess it's about 12,013 thousand a month.”
Britton: Most market research tools cannot re-engage respondents without owned panels
“Most online market research tools do not have their own audience. So they can't keep going back to the same person. If they're buying a third party audience, they'll answer a question. They'll never see that person again.”
Britton: Net-new software sales and account expansion require distinct skill sets
“If you're a net new seller, you really just have to understand our product, right? But if you're expanding, you actually have to understand the company. And especially if you're already working with them, there's an expectation that you know the company. So th…”
Britton: Suzy at $100M ARR Will Have $250k–$400k ACV
“And I see our company at a hundred million ARR having a 250,002 400,000 ACV and, you know, maybe even having less customers”
Britton: Suzy's Large Customers Have 145% NRR vs 58% for Small Ones
“The big company, big spend companies do about a 145% net revenue retention, while the small company, small spend companies do about 58% net revenue retention.”
Britton: SaaS generates value far faster than agency models
“It just goes to show you how much better of a model SAS is than an agency model, because that took me 12 years to get that exit. And, you know, we're probably 10 times as valuable or Close. Right. After only being in business for three and a half years”
Matt Britton: No influencer marketing startup has sold for $50M
“There hasn't been one influencer marketing company that sold for fifty million dollars”
Britton: In Hindsight CrowdTap Probably Should Have Sold in 2012
“In hindsight, we probably should have, I think that, you know, when you have VC investors, they swing for home runs. They're not about singles or doubles.”
Britton: CrowdTap Revenue Growth Tailed Off as Market Caught Up
“The growth of the company definitely tailed off because the market caught up with crowd tap and the influencer space.”
Britton: Eight-Figure Revenue Businesses Should Use Debt Over Mispriced Equity
“Sometimes you raise debt financing versus equity financing, not so much because you can't raise equity financing, but because you can't have the right valuation. And you, and with a business that has, you know, eight figure meaningful revenue, you're, you have…”
Britton: Agencies reliant on charismatic leaders face serious scalability limits
“I think it's a danger of an agency when you have a charismatic leaders, you can only be in so many places at once.”
Britton: Influencer Marketing Is Enduring but Functions as an Agency Model
“Cause I don't think the influencer marketing space is going away anytime soon. But I do think it's much more of an agency model.”
Britton: Brands Flee to Proven Influencers as Networks Cut Creator Rosters
“And I think that with brands is a flight to safety towards the more tried and true influencers. And you're seeing that with platforms like maker studios that are drastically decreasing the amount of people that are in their network.”
Britton: Suzy's services team generates approximately 16% of total revenue
“Our Center of Excellence team, which is about 16% of our revenue, is an important component of kind of guiding our clients down that digital transformation journey within research”
Britton: Suzy raised a $10M internal cushion round in late 2022
“We did a tiny internal round at the end of 20, 22. We went out to market. We were just needing an extra ten million dollars almost for cushion because the market was so uncertain. At that point, still kind of is. So we want to pat our balance sheet a little bi…”
Britton: Suzy's 2021 Series D valued the company at 10x ARR
“It was closer to about three hundred million of post money. We had a 10 X valuation. We had a 10 X valuation, which is a healthy multiple because we didn't get above our skis. A lot of, we had term sheets with higher multiples. I'm happy that we took The 10 X …”
Britton: Suzy will reach profitability and $100M ARR without raising again
“We have enough capital to get us through to profitability. And because of that, we don't have to raise anymore. We can get past a hundred million mark based on a hundred million we've raised.”
Britton: Suzy generated mid-$60M in revenue during 2023
“A little lower than that, in the mid sixties.”
Britton: Suzy expects to grow revenue by 30% to 32% in 2024
“We're going to grow about 30% this year. Maybe 32%.”
Britton: Suzy Targets Super Enterprises Making Over $5B in Revenue
“Our ideal customer profile is what we call super enterprises, a company that do over five billion a year in revenue. We primarily focus on technology food and beverage, packaged goods, financial services companies in, in those in that overall revenue tier.”
Britton: Suzy's CrowdTap has 1M registered users and 50k-100k MAUs
“You're talking about our CrowdTap consumer panel which we have a million registered users on, and on a monthly basis, you are correct, it's anywhere between 50 and a 100,000.”
Britton: Suzy serves 400 large enterprise customers
“We have 400 large enterprises that are working with us today.”
Suzy spent up to 65% of revenue on R&D catching Qualtrics
“Adds peak R and D was 60, 65% of revenue because we had to catch up the Qualtrics, right?”
One line per show, most statements first. The link opens Matt's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | 4 | 76 | 50% 4/8 | full record on Top Founders → |