Massimo Arrigoni
CEO, Beefree. On 1 show, 2 appearances. The Shows tab opens the full record on each.
executivefounder
Massimo Arrigoni is the CEO of Beefree, a visual content builder business unit under Growens. He has led the company's SaaS operations and product development.
1shows
2appearances
26statements
4resolved
4supported
0contradicted
100%fully supported
Everything Massimo Arrigoni said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Arrigoni: Remote work is a talent strategy, not a cost-saver
“When people say, oh, we're going to save a bunch of money by running a remote company. Not necessarily. Running a remote company could be expensive. It's a talent tech. Strategy. A hundred percent because now the total addressable market of people that you're …”
Arrigoni: Bee converts an exceptional 15% of website visits into signups
“So today we convert
15% of every site visit into a Bepo signup”
Bee saw a 2,250% increase in builder workflow conversion
“When we switched to this there was a 2250% increase
In the conversion of people that were in the builder and went to the next page.”
Arrigoni: Bee booked a Sicily beach resort for €70 per person nightly
“This year we're gonna go to Sicily again in Italy, and the first week in October, about 70 people for the team retreat, and the per person, this is a beautiful resort on the beach, 70 euros per night, per person. It's practically impossible to find that kind o…”
Arrigoni: Off-season Southern Europe retreats are far more cost-effective than US or UK
“The entire Southern Europe is a perfect spot for all that kind of stuff. And of course you have people flying in from different places, but especially if you do it off season you know, you can kind of make the math work and it's so much harder to make it work …”
Arrigoni: Bee allows users into its product in two clicks without signup
“So eight years later, you can still with two clicks be into the product. We don't ask you for anything, no email, no signup, nothing.”
Bee experienced a 60% overall increase in signups from freemium
“Overall, 60% increase in signups from introducing a freemium plan and a few UI changes.”
Bee active user YoY growth jumped from 17% to over 55%
“The year over year rate before it was around 17% and it shot up to over 55%.
But the interesting thing is that it wasn't just any users, even the heavy users of the application, the growth rate for those heavy users went from around 15% over year over year to …”
Arrigoni: Remote teams must meet in person to build interpersonal buffers
“I'm absolutely convinced that you need to get people together to build that buffer that will then help you when shit happens.”
Arrigoni: Budget $2,000 to $2,500 per head for annual company retreats
“I would budget if I were you at least 2000 dollars a person, 2000 to 2500 dollars a person for that one time company retreat that you do every year.”
Arrigoni: Beefree has crossed $7M in annual recurring revenue
“So again, we're a subsidiary of publicly traded companies. So the last thing that we disclosed was over seven million in ARR.”
Arrigoni: Beefree receives acquisition inquiries from buyers almost daily
“We get approached daily pretty much”
Arrigoni: Growens trades at 1x on €70M sales; Bee hits €10M ARR
“Groen's is basically trading at about one time sales. It's not all ARR. So it's about seventy million euros in, in sales, and it trades at about one time that today on the Italian stock exchange. And B does around ten million ARR.”
Arrigoni: Half of Bee's ARR Comes From Embedded Software Integrations
“And after eight years, the business is still pretty much split in half. So half of the ARR is from software companies that pay us because they embedded our visual builder, and then there's the other half.”
Arrigoni: Over 20,000 people used Bee during its 2014 launch weekend
“This is the website in when we launched in the 2014 and we got lucky. It was written up in Hacker News and some other places, and we had over 20,000 people that experienced our builder in 2014 and the first weekend.”
Arrigoni: Bee's marketing team initially avoided its landing page builder
“When we launched the landing page builder at B, turns out the marketing department was not building landing pages with our own tool.”
Arrigoni: Over 65% of Bee Pro churn stems from infrequent usage
“These are some of the reasons why people were churning last you know, few years that this is our B pro products. So the online design suite, and if you look at the top four reasons, it's about 60% over 65%, sorry, of total churn. They weren't leaving because t…”
Arrigoni: Beefree revenue splits evenly between embed SDK and self-serve
“About 50% of B is the embeddable editor. So SAS companies that embed B in their platform, just because it makes sense instead of developing their own. And then the other 50% is people, it's more like the Canva side. People that just come to BeFree.io and want …”
Arrigoni: Beefree's embeddable editor has 600 customers at $600 monthly ARPU
“So on the embeddable editors side, only about 600 customers monthly are by about 600 dollars.”
Arrigoni: Beefree SDK boasts zero gross churn and negative net churn
“But once we're in no churn, like there's basically no churn because you cannot take out a visual builder that you've embedded right. So gross customer churn Is almost zero. And the revenue churn is net revenue churn is negative, you know, big time negative.”
Arrigoni: Beefree converts 9% of free users to 10,000 monthly trials
“And then we convert about nine percent of those into free trials, over 10,000 free trials a month.”
Arrigoni: Beefree's revenue is growing at over 50% year-over-year
“A year ago, well, this year we're growing over 50%.”
One line per show, most statements first. The link opens Massimo's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | CEO, Beefree | 2 | 26 | 100% 4/4 | full record on Top Founders → |