Mark Ramadan
On 1 show, 2 appearances. The Shows tab opens the full record on each.
1shows
2appearances
27statements
3resolved
2supported
1contradicted
67%fully supported
6said about them ↓ Everything Mark Ramadan said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Ramadan: Sir Kensington's ketchup launched at nine dollars per jar
“When we launched in stores, they hit the shelf at nine dollars.”
Ramadan: Food service was never the majority of Sir Kensington's revenue
“It was never the majority of our revenue in part because it was so difficult. It was not a scaled strategy.”
Ramadan: Sir Kensington's raised roughly three rounds in its first three years
“That 250,000 that we had raised up front lasted us probably about a year. Until we needed to raise again, and then we raised, I think it was maybe just shy of a million in the second round, and I think we did three rounds over the course of three, the first th…”
The other half of the tape: Mark Ramadan's own voice is left out of every number here. 6 statements on the record name them. every mention, with the transcript →
Statements about Mark Ramadan, by other people (6)
Scott Norton Forged a Skadden Arps Legal Letter for Campus PR
“We used fake letterhead for the law firm Skadden Arps, and we wrote a letter to the Brown Daily Herald, the campus newspaper, accusing them of stealing Sir Kensington's recipe as a way to get the newspaper's attention”
Norton: Sir Kensington's conducted employee terminations at an off-site restaurant
“We had this restaurant that was two blocks from our office that we would fire people at. So we wouldn't fire people in the office. We'd fire people at this restaurant.”
Norton: Sir Kensington's set seed valuation at $2.5 million
“We were going to raise at one million a valuation, and then I met with someone who said you should raise at ten million, and I said ten million seems crazy, and so Mark and I agreed on two and a half.”
Guy Raz: Heinz Sold $10.5 Billion of Ketchup in 2010
“Anyway, in 2010, the year Mark Ramadan and Scott Norton decided to start a ketchup brand, Heinz sold 10 and a half billion dollars of the stuff.”
Raz: Sir Kensington's sold over 2.5M jars by 2015
“And by 2015, the two founders had sold over two and a half million jars of product.”
Norton: Sir Kensington's rejected founder-led naming to build an immersive world
“We were totally sure we were not going to call it Scott and Mark's ketchup. Like, to us, that was totally boring. We wanted to come up with something that was so radically interesting and different, and was a world that people could inhabit.”
One line per show, most statements first. The link opens Mark's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | 2 | 27 | 67% 2/3 | full record on How I Built This → |