Mark Kaufman

Everything Mark Kaufman said on any show that made the record, most notable first. Each card names its show and opens the statement there.

GREEN BLUEPRINT Assertion Supported

Kaufman: BP PR exec admitted 'Beyond Petroleum' was mere marketing

“That PR professional was named John Kenny, and he, in, in, as early as 2006, he acknowledged it was all a devious marketing effort. It was not a sincere effort by PP to promote some sort of shift to, you know, low carbon energy or renewable energy. And he actu…”

Mark Kaufman Dec 15, 2021 ▶ 14:29 Your ‘carbon footprint’ is a marketing ruse

GREEN BLUEPRINT Insight

Kaufman: Climate change can be solved without everyone caring about it

“Not everyone has to care about climate change for us to fix the problem. And that is a wonderful thing because not everyone will care about climate change.”

Mark Kaufman Dec 15, 2021 ▶ 17:05 Your ‘carbon footprint’ is a marketing ruse

GREEN BLUEPRINT Assertion Supported

Kaufman: BP still tweets urging individuals to calculate carbon footprints

“And even today, British Petroleum is still tweeting things, encouraging people to calculate their carbon footprint.”

Mark Kaufman Dec 15, 2021 ▶ 15:28 Your ‘carbon footprint’ is a marketing ruse

GREEN BLUEPRINT What-if

Kaufman: Montreal Protocol succeeded through regulation, not consumer guilt

“We wouldn't have gotten there if instead of having global nations all agree together to phase out these ozone-depleting chemicals, if the solution was, hey, try to reduce your ozone footprint. Try to use less hairspray, folks. That wouldn't have gotten us anyw…”

Mark Kaufman Dec 15, 2021 ▶ 17:36 Your ‘carbon footprint’ is a marketing ruse

The other half of the tape: Mark Kaufman's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Mark Kaufman, by other people (1)

GREEN BLUEPRINT Assertion Supported

Lacey: BP invented the 'carbon footprint' in a PR campaign

“And so Mark dug into the history of the term, and he soon found that this popular framing wasn't grounded in science or academia. It was the direct result of a public relations campaign. It was a story made up by a multinational oil company.”

Stephen Lacey Dec 15, 2021 ▶ 3:11 Your ‘carbon footprint’ is a marketing ruse

One line per show, most statements first. The link opens Mark's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
GREEN BLUEPRINTLEDGER	Science Editor, Mashable	1	4	100% 2/2	full record on the Green Blueprint →