Mark Kaufman

Science Editor, Mashable · 1 appearance on the record.

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journalisthost@SkepticalRanger ↗markdkaufman.com ↗

Mark Kaufman is a science editor and climate reporter at Mashable, covering climate change, the environment, and space exploration. A former National Park Service ranger, he also hosts the radio show Berryland on WFVR.

4statements → 2claims → 2claims resolved → 4/5average certainty → 2.25/5average debate potential → 1said about them ↓

2 supported 0 partly supported 0 contradicted how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 1 what if · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 2 are resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mark argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Kaufman: BP PR exec admitted 'Beyond Petroleum' was mere marketing

“That PR professional was named John Kenny, and he, in, in, as early as 2006, he acknowledged it was all a devious marketing effort. It was not a sincere effort by PP to promote some sort of shift to, you know, low carbon energy or renewable energy. And he actu…”

Mark Kaufman Dec 15, 2021 ▶ 14:29 Your ‘carbon footprint’ is a marketing ruse

What they said4 What others said1 Episodes1

Everything Mark Kaufman said on the Green Blueprint that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Kaufman: BP PR exec admitted 'Beyond Petroleum' was mere marketing

Mark Kaufman Dec 15, 2021 ▶ 14:29 Your ‘carbon footprint’ is a marketing ruse

Insight

Kaufman: Climate change can be solved without everyone caring about it

“Not everyone has to care about climate change for us to fix the problem. And that is a wonderful thing because not everyone will care about climate change.”

Mark Kaufman Dec 15, 2021 ▶ 17:05 Your ‘carbon footprint’ is a marketing ruse

Assertion Supported

Kaufman: BP still tweets urging individuals to calculate carbon footprints

“And even today, British Petroleum is still tweeting things, encouraging people to calculate their carbon footprint.”

Mark Kaufman Dec 15, 2021 ▶ 15:28 Your ‘carbon footprint’ is a marketing ruse

What-if

Kaufman: Montreal Protocol succeeded through regulation, not consumer guilt

“We wouldn't have gotten there if instead of having global nations all agree together to phase out these ozone-depleting chemicals, if the solution was, hey, try to reduce your ozone footprint. Try to use less hairspray, folks. That wouldn't have gotten us anyw…”

Mark Kaufman Dec 15, 2021 ▶ 17:36 Your ‘carbon footprint’ is a marketing ruse

The other half of the tape: Mark Kaufman's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Mark Kaufman, by other people (1)

Assertion Supported

Lacey: BP invented the 'carbon footprint' in a PR campaign

“And so Mark dug into the history of the term, and he soon found that this popular framing wasn't grounded in science or academia. It was the direct result of a public relations campaign. It was a story made up by a multinational oil company.”

Stephen Lacey Dec 15, 2021 ▶ 3:11 Your ‘carbon footprint’ is a marketing ruse

Appearances (1)

Episode	Date	Speaking time
Your ‘carbon footprint’ is a marketing ruse	Dec 15, 2021	8m

Mark Kaufman

The record, in short

Their most notable supported claim

Statements about Mark Kaufman, by other people (1)

Appearances (1)

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