Manfred Heiss
Founder & CEO, MyAutoData. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗myautodata.com ↗
Manfred Heiss is the founder of MyAutoData, a platform enabling vehicle owners to manage and monetize their vehicle data. Prior to launching the company in 2019, he spent over three decades directing international automotive software and data projects at companies including BMW and Oracle.
1shows
1appearances
15statements
5resolved
3supported
1contradicted
60%fully supported
Everything Manfred Heiss said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Heiss: Canceled SAP contract because SAP wanted to sell user data
“We had a contract with SAP, which I canceled because I figured out that they wanted to sell our users data, which is, I said, no, there's no way.”
Heiss: MyAutoData will eventually outgrow Meta
“And that's, that is the idea in the long run is to really create this big organization that will outgrow meta at one point in time.”
Heiss: Automotive personal data is a $1.9 trillion annual market
“Has a global value of about market opportunity of 1.9 trillion dollars, 1.9 trillion dollars every year. That's the value of that personal automotive data. So that means in terms of consumer that has a value of about 1400 dollars per per per per vehicle owner.…”
Heiss: Modern cars transmit roughly 25GB of data per hour to OEMs
“When you drive your car, it generates data, and today, about 25 gigabytes per hour are actually withdrawn from the OEMs Stored on their back ends and sold.”
Heiss: GDPR and CCPA Establish Consumers Own the Data They Generate
“Privacy, privacy laws and I think the most representative one is the GDPR in Europe and the California Consumer Privacy Act. They are very strict and very clear that the person who generates the data is the owner of the data. Doesn't mean he possesses the data…”
Heiss: Auto OEMs Block Consumer Data Access to Retain Monetization
“So they know that this is not their data, but they're making it difficult for us consumers to access that data. And that's why and that's why they can still, you know, make money with our data.”
Heiss: Automotive OEMs store vehicle data locally despite claiming otherwise
“They tell you they don't really store data in the car, but they do.”
Heiss: Two-thirds of cars on roads globally remain completely unconnected
“This is only about one third of the cars being connected on our roads and the other two thirds is a total unknown.”
Heiss: 2018 EU eCall mandate initiated widespread vehicle data connectivity
“2018 in Europe, at least, was the year when the European Commission asked the OEMs to put a so-called emergency call in, in, in, in the car.”
Heiss: Drivers Earned €200 in German City Data-Sharing Pilot
“And we did a project like this in Germany with a German city. The nice thing is you do, you help the city and you help the environment. But you get even paid because again, the principle is if somebody accesses your data, no, no matter who you get paid. So the…”
Heiss: MyAutoData acts as a data trustee and sells no data
“First of all, I need to mention, it's very important. We are data trustee. We don't sell any data. We are data trustee, right?”
Heiss: Bootstrapped MyAutoData with $1M of personal savings over 3 years
“The whole project is bootstrapped. My money is always a million dollars of my money that went in there in a three year development”
Heiss: Press release in 15 German newspapers drove 2,500 sign-ups in 2 days
“The famous consumer newspapers in Germany, 1515 of them, they reported very excited about what we do. And then Within two days there were about 2500 readers who signed up on the system.”
Heiss: German government funded a Deloitte market study for MyAutoData
“German government, for instance was beside them inviting us or me for the Viva technology event in Paris as German delegate. They already paid for a project with Deloitte, Deloitte Consulting.”
One line per show, most statements first. The link opens Manfred's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 INNOVATORS & INVESTORSLEDGER | Founder & CEO, MyAutoData | 1 | 15 | 60% 3/5 | full record on Innovators & Investors → |