Heiss: Auto OEMs Block Consumer Data Access to Retain Monetization
Manfred Heiss · Empowering Vehicle Owners: Automotive Data Ownership & Monetization with MyAutoData · Jun 11, 2025 · at 6:44
Manfred Heiss, founder of MyAutoData, discusses how automotive manufacturers and insurers prevent driver access to vehicle data.
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“So they know that this is not their data, but they're making it difficult for us consumers to access that data. And that's why and that's why they can still, you know, make money with our data.”
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More from Manfred Heiss
Heiss: Canceled SAP contract because SAP wanted to sell user data
“We had a contract with SAP, which I canceled because I figured out that they wanted to sell our users data, which is, I said, no, there's no way.”
Heiss: MyAutoData will eventually outgrow Meta
“And that's, that is the idea in the long run is to really create this big organization that will outgrow meta at one point in time.”
Heiss: Automotive personal data is a $1.9 trillion annual market
“Has a global value of about market opportunity of 1.9 trillion dollars, 1.9 trillion dollars every year. That's the value of that personal automotive data. So that means in terms of consumer that has a value of about 1400 dollars per per per per vehicle owner.…”
Heiss: Modern cars transmit roughly 25GB of data per hour to OEMs
“When you drive your car, it generates data, and today, about 25 gigabytes per hour are actually withdrawn from the OEMs Stored on their back ends and sold.”
Heiss: GDPR and CCPA Establish Consumers Own the Data They Generate
“Privacy, privacy laws and I think the most representative one is the GDPR in Europe and the California Consumer Privacy Act. They are very strict and very clear that the person who generates the data is the owner of the data. Doesn't mean he possesses the data…”