Luc Levesque
Growth Advisor, Shopify. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
executivefounderinvestoroperator@luclevesque ↗LinkedIn ↗luclevesque.com ↗
Luc Levesque founded TravelPod, which was acquired by Expedia. He subsequently led growth organizations as an executive at TripAdvisor, Meta, and Shopify, while advising technology companies including Pinterest and Twitter.
2shows
2appearances
56statements
2resolved
1supported
0contradicted
50%fully supported
1said about them ↓ Everything Luc Levesque said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Luc Levesque: A single SEO keyword can justify an entire dedicated team
“And if you have an entire SEO team working on one keyword, I don't think that's crazy because one, you know, a small number of keywords can define an entire industry or a business.”
Luc Levesque: AI SEO means teaching models why you are the best
“How do you optimize in a world where it's not so much about optimizing for the platform, but teaching the AI What you do and why you're the best in the world at it.”
Luc Levesque: AI search will decimate informational organic clicks within 24 months
“And I think the changes will be We'll probably start seeing things shift to paid. You have to pay for that free traffic. And the second one is there may just be a case where those keywords just don't get many clicks anymore. You might drop down to a very small…”
Luc Levesque: AI search is the biggest disruption since Google's inception
“I was summarizing the Google changes to some people and originally was thinking this is the biggest change in the last 10 years. And then when I reflected on the last 10 years, I thought this is actually the biggest change since the inception of Google, actual…”
Luc Levesque: A former boss returning to poach you is elite signal
“When somebody's boss leaves the company and then comes back to poach them, that is such a strong signal. Because if you think of what just happened, the person left the leader who knows exactly how good this person you're talking to is. They have the most know…”
Luc Levesque: Compensate growth advisors and internal teams with equity, not cash
“So if you can do it, I would definitely advise founders to bring Advisors in for equity, if you can. And I think the same applies for your internal growth team. You want to make sure that the teams are incentivized, not on activities, on doing stuff, because t…”
Luc Levesque: Structure advisor equity with front-loaded vesting and three-month cliffs
“So think about it in terms of structure your vesting. Commensurate with the value you want, which is very much front-loaded. I'm also a big fan of three-month cliffs. Something I, I've done, I always do actually, is listen, in the first three months, you'll kn…”
Luc Levesque: Growth teams should do whatever it takes to move metrics
“When I think about growth, I don't think about a specific, it's not growth equals SEO and Instagram. For me, growth equals whatever it takes to move the needle. So I get this question all the time. How do you build a growth team? What does a growth team do? An…”
Luc Levesque: Shipping directly often creates more value than slow A/B testing
“The experiments are great, but they're also, they can be slow. You have to look at the results. You have to analyze how things went. You have to learn what's going on. You have to build the experiment. So there's a cost to an experiment and not everything need…”
Levesque: Growth teams perform best as standalone, cross-functional units
“Personally, I find that it works best when it's standalone. It really comes down to Who you're able to hire to bring on the team and the skill sets that that person, because that's the constraint. The constraint is going to be that who can you find to lead the…”
Levesque: Facebook growth hires often struggle without internal company scaffolding
“If this person's from Facebook, they'll have a very specific set of knowledge because they're supported with a lot of scaffolding at Facebook.”
Levesque: True growth mastery enables high-accuracy intuition without extra testing
“And to me that differentiates a good growth person from a truly exceptional growth person, somebody who understands all the levers because that deep understanding is what will let you use your intuition. To launch new experiments and drive new growth without h…”
Levesque: Rapid promotion in growth roles can be a counter-signal
“In most professions, if somebody's at a company and they're promoted very quickly, that would be a good sign that this person is you know, exceptional. And in growth, because there's so few people in the space, It could suggest that they're exceptional, but it…”
Levesque: Public speaking and social media presence do not correlate with growth ability
“The social media halo or public speaking halo does not correlate with ability. So I've seen people make hires for people that are, you know, on the stage often and great speakers and great evangelists that doesn't always translate to somebody who's, who's grea…”
Levesque: A new hire's success should be obvious within 30 to 60 days
“We like to say that, you know, the best people come in and leave an impact greater when they land. So they get hired. So everything around them gets better. So within frankly, 30 to 60 days, you should have a sense of whether you made a good hire and they've e…”
Levesque: Elite growth hires deliver 10x to 100x performance increases
“Spaces growth is one of those things where if you make the right hire, it's not a, you know.5% increase. It's literally a 10 or a hundred X increase.”
Levesque: The Head of Growth should report directly to the CEO
“If I were designing from first principles, I would say the head of growth reports to the CEO meets weekly and is flagging issues and also discussing potential, you know, strategy changes and approaches at a very high level.”
Levesque: Facebook excels at execution by focusing exclusively on impact
“It's why there's such a, an execution machine and can build a lot of great product. It's because they focus exclusively on that magic word, which is impact.”
Luc Levesque: Executives should mobilize their entire leadership team to close talent
“That's something that I think more leaders should do is really recruit all of their peers and their leaders in the company to help close.”
Luc Levesque: Executive hiring playbooks should actively involve candidate spouses and families
“Involving somebody's spouse and family, I think is a really good idea because it's a very personal decision to change company. It involves more than just that person you're talking to. It involves their whole family. So that was something that I think is an im…”
Luc Levesque: Most successful companies scale by dominating a single growth channel
“As we know, you need a great product and you need a great growth loop, and it's usually just one loop that you need to get right. Most companies have gotten to where they are just off of one really strong channel that they've just dominated.”
Luc Levesque: Mastering growth requires high-volume experimentation environments
“So no matter how good somebody is, if they haven't been exposed to an environment where there's a lot of experimentation, a lot of learning, it's very hard for them to internalize that.”
Luc Levesque: Aspiring growth advisors should do initial engagements pro bono
“And then maybe some advice to up and coming growth advisors would be,
You know, that first one, I didn't take a single shred of equity or money, and just tried to have as much impact as possible, and to help out this company as much as possible, and then make …”
Luc Levesque: Pair internal high-performers with growth advisors to retain knowledge
“Even if you bring on an advisor, some advice to founders would be, you want to surround your team or at least one person that you've identified, who's just a amazing world-class doer, even if they don't know growth with a set of growth advisors so that they're…”
The other half of the tape: Luc Levesque's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →
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20VC 1
One line per show, most statements first. The link opens Luc's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| 20VCLEDGER | Growth Advisor, Shopify | 1 | 32 | 50% 1/2 | full record on 20VC → |
 LENNY'S PODCASTLEDGER | Growth Advisor, Shopify | 1 | 24 | — | full record on Lenny's Podcast → |