Keith Coleman
VP of Product, X. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executivefounderoperator@kcoleman ↗LinkedIn ↗
Coleman created and leads Community Notes, X's open-source, crowdsourced fact-checking system. Prior to joining Twitter when it acquired his startup Yes Inc. in 2016, he spent a decade at Google as a product manager leading Gmail, Google Talk, and related products.
1shows
1appearances
32statements
14resolved
13supported
1contradicted
93%fully supported
1said about them ↓ Everything Keith Coleman said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Coleman: Musk's 'fork in the road' email was a great downsizing approach
“I thought that was a great approach to taking a large company and getting it down to people who are really excited about, you know, working together on, on a mission.”
Coleman: Extreme viewpoints are necessary data for Community Notes to find broad consensus
“Our view is it's actually, we want to have all of humanity here, because if we have all of humanity, we can, we then have the data to understand what notes will be helpful to actual humanity. You know, we can better model that better or better understand and b…”
Coleman: Centralized trust and safety cannot scale or maintain user trust
“Nothing could handle the scale of the problem. Nothing could handle the speed. And a lot of people just didn't trust the existing approaches. Like this, the existing approaches were either fact checkers or internal trust and safety teams making decisions about…”
Coleman: Pseudonymity makes online contributors more willing to cross partisan boundaries
“People are actually more willing to cross partisan boundaries when they are anonymous or pseudonymous than when they are under their real name.”
Coleman: Biggest shift from legacy moderation to Community Notes happened under X
“The biggest change there happened in X. The biggest changes prior to that were just the decision to put this out there and you know, and, Have it be operating at, you know, in public at first us wide scale. But yeah, then the big, the bigger switches came in t…”
Coleman: Community Notes rejected using journalists to avoid curated editorial decisions
“Initially, some people inside the company were suggesting like, Hey, why don't you have journalists or, you know, some select group be the first participants, but Very specifically, we're like, no, that's like, we're trying to move away from the idea of curate…”
Coleman: Community Notes escalates decisions directly to Elon Musk
“If we need, need something or have a question on something, I talked to Elon and it was, you know, it was like that from the beginning. It's like that now.”
Coleman: Community Notes lacks an internal button to override or remove notes
“First of all, there is no, we don't have a button that will change the status of the note or of a note. So if a note is showing because the people have rated it, And found it helpful. It is going to show. Like, we can't change that.”
Coleman: Bad notes indicate a system problem requiring redesign, not manual fixes
“If there's a problem with a note, it's so bad you want to do something about it. It's a problem with the system. Like we need to redesign the system to be showing good notes.”
Coleman: Community Notes had a 5-hour median response time during Israel-Hamas outbreak
“In the first few days of the conflict, the median time from a post going live to a note showing up was five hours, which is like crazy fast. Typical fact checking is like two to four. It's really common to see it take two to four days. These notes were showing…”
Coleman: Community Notes was never started or maintained for cost savings
“You know, an interesting thing about that is no one ever asked us or brought up or seemed to care about anything related to cost savings in this process. And I think that's like a pro like an assumption people have outside the company that like, this must've b…”
Coleman: Every post on X is eligible for Community Notes
“So every post is eligible for notes. It's, and that was again, another really important principle. It's like, It, we shouldn't exempt Elon. We shouldn't exempt government figures. We should, like everyone, even advertisers can get notes. So any posts on the pl…”
Coleman: Community Notes generated 30B views across 95k notes in 2024
“And over, ah, let's say the last year, 20, 24, we had something like 95,000 notes that were seen about thirty billion times. That's more than double the prior year. Prior year was something like 37 K notes seen fourteen billion times.”
Coleman: Social media corrections reach users far more effectively than print
“It's also a pretty cool example of something you can do on the internet in the social media world that was difficult in kind of like a print or standard news world where you would see maybe a correction, like the next day in a corner of a paper, but it was har…”
Coleman: Community Notes only displays 7% to 11% of proposed notes
“We probably show about eight percent of notes that get proposed. I think that's, it's been between, let's say, seven percent and 10% or 11%, something like that over time.”
Coleman: Authors of unhelpful Community Notes lose their writing privileges
“If you write one that people, you know, people who normally disagree, find not helpful, you actually will ultimately lose your ability to write and have to earn it back.”
Coleman: Dorsey mocked Community Notes as a Facebook name while Meta copies it
“Jack has made fun of it, calling it like the ultimate Facebook name or something like that, but the most boring Facebook name, which is funny because they're now, you know, launching community notes.”
Coleman: X team scaled Spaces in two to three weeks under Musk
“When, shortly after the acquisition you know, we had this product called Spaces. It was, it had been in the product before, but it was pretty small scale. And Elon wanted to run these large spaces... This is the kind of thing at one point. Oh, that would have …”
Coleman: Early mock-ups showed users across political spectrum liked Community Notes
“When we built the first mock-ups, we had just, these were just, like, pictures of, you know, depicting what community notes might look like. We showed those to people across the political spectrum. We saw, like, hey, people really like these, whether they're o…”
Coleman: Super Notes is first major external contribution to Community Notes algorithm
“Super Notes is probably the first very substantial potential change in like the algorithm of the way it works that was coming, kind of coming from the outside and plausibly could be part of the core.”
Coleman: Community Notes proves broad agreement exists on controversial topics
“Community note shows you people really can agree on quite a lot, even on super controversial topics related to politics and everything. Like there's a lot of agreement. That's why notes work.”
Coleman: Community Notes has roughly 950,000 global contributors
“There's something like 950,000 contributors around the world. That's, you know, nearing a million people making this happen.”
Coleman: X notifies engaged users when Community Notes appear on posts
“Inevitably there's going to be a time gap between when a post goes live and when people figure out what's going on and when they get the note out there. And so we send those notifications to try to close that gap.”
The other half of the tape: Keith Coleman's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →
Statements about Keith Coleman, by other people (1)
Beykpour: Twitter Seeded Community Notes and Fleets Free From OKRs
“Community notes, like the project that I was mentioning Keith, you know, started, we intentionally structured that like a startup. Like it was literally like we made a seed bet on Keith and his team. And we were like, you don't like, Don't worry about the OKRs…”
One line per show, most statements first. The link opens Keith's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 LENNY'S PODCASTLEDGER | VP of Product, X | 1 | 32 | 93% 13/14 | full record on Lenny's Podcast → |