Coleman: Centralized trust and safety cannot scale or maintain user trust
Keith Coleman · An inside look at X’s Community Notes | Keith Coleman & Jay Baxter · Feb 27, 2025 · at 31:55
Keith Coleman, VP of Product at X, explains why conventional moderation and institutional fact-checkers failed before the creation of Community Notes.
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“Nothing could handle the scale of the problem. Nothing could handle the speed. And a lot of people just didn't trust the existing approaches. Like this, the existing approaches were either fact checkers or internal trust and safety teams making decisions about what Was or was not misleading. And like a lot of people just didn't want or trust that to be the way this was decided, which is very reasonable.”
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