Everything Katie Keith said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Keith: Turn customer feature requests into standalone products instead of bloat
“So once we've got those plugins out there, customers started sending us requests for new features in that plugin. And sometimes it was best to achieve that, not through a feature, but a completely different plugin. So I would say, get a product out there and t…”
Keith: Prioritize multi-product ideas with overlapping audiences for cross-promotion
“That means start with a long list, research and validate every idea and choose a handful of ideas that have the most potential and then prioritize the ideas that have overlapping markets so that you get that cross promotion opportunity.”
Keith: Multi-product founders should launch one product at a time
“Don't build multiple products and launch them all at once, because every time you build a product, you need to give it a decent amount of time to do the marketing and grow it without distractions, and also to listen to your early users and continue improving t…”
Katie Keith: Barn2 generated over $1.7M in 2025 plugin revenue
“This is our 20 25 revenue. You can see it's just over 1.7 million dollars. I know I said 1.8 million earlier. That's Because we have other revenue streams such as affiliate income, and we offer some development services.”
Katie Keith: Barn2 has sold $9.8M in WordPress plugins lifetime
“Over the entire lifetime of the business, we've sold 9.8 million dollars worth of WordPress Plugins.”
Katie Keith: Barn2 has 17,000 subscribers; lifetime deals account for 15%
“We have 17,000 on an active subscription. We do have more paying customers than that, because that doesn't include people who bought a lifetime deal, which is about 15% of our revenue.”
Keith: Most Barn2 plugin customers come from organic search
“Most of our customers have always come from organic search.”
Keith: Barn2 drives cross-sells offering 50% off three days post-purchase
“For each of our products, we have selected a closely related plugin that we try to upsell with it. We then do additional tasks such as after three days following the purchase, we send an email offering them 50% off their next plugin.”
Keith: Barn2 runs multi-million dollar sales on $300-a-year Easy Digital Downloads
“And we also use lots of WordPress plugins, but in particular, easy digital downloads, which is the e-commerce software that we use to sell our plugins and sort out all the licensing and the download delivery and so on, which costs us about 300 dollars a year.”
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