Julie Uhrman
Co-Founder, Angel City Football Club. On 1 show, 1 appearance. The Shows tab opens the full record on each.
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Uhrman co-founded Angel City FC in 2020 alongside Natalie Portman and Kara Nortman, building it into the world's highest-valued women's professional sports team. Prior to sports leadership, she was a digital media executive at Lionsgate and IGN and was the founder and CEO of the Android-based microconsole maker Ouya.
1shows
1appearances
16statements
5resolved
2supported
0contradicted
40%fully supported
Everything Julie Uhrman said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Uhrman: Building a sports team is easier than building a tech startup
“The building of a sports team is a lot easier than the building of a technology team, and the people that are willing to help you do it are vastly larger than those that I experienced when I was building something in tech, because when most businesses are buil…”
Uhrman: 90% of all sports teams do not make money
“The first thing that I learned, which was actually fascinating, was that 90% of all sports teams don't make money.”
Uhrman: Celebrity investors do not drive direct ticket sales for Angel City
“They don't help us sell tickets. They don't help us sell merch. Like their audience is broad, right? But they help us tell the story. And if we do our job right, we can convert the people that pay attention to our story.”
Uhrman did not know NWSL existed before co-founding Angel City FC
“Had no idea the National Women's Soccer League existed. And it was like six or seven years old. Had no idea it was in its eighth year.”
Uhrman: Angel City founders lacked required net worth for an NWSL team
“You have two people come up to Portland, neither of which have sports experience, right? Neither one of us have the net worth requirements to actually fund a team.”
Uhrman: Angel City secured $60M in sponsorships using a community reinvestment model
“So now we have 35 sponsors.
We have, again, spent over, you know, committed 2.5 million to the community.
We have over sixty million in committed sponsorship revenue that 10% of that is going to go back into the community.”
Uhrman: Angel City dropped its no-trade policy to regain roster flexibility
“It did hurt, I think, our ability to make changes when everybody else was making changes. And you know, it was something we've only done for the first year. We don't do it anymore.”
Uhrman: Angel City replaced 80% of soccer operations staff after year one
“And so we turned maybe 80% of our entire soccer, soccer operations house from coaching to performance to medical.”
Uhrman: Angel City reached 16,500 season ticket holders in its second season
“We've sold out five games our last year of 22,000 fans with an average of 20,000 fans. So, you know, we've seasoned ticket holders that break 16,500 of a 22,000 seat stadium, which is pretty incredible.”
Uhrman: Angel City aims to be the first $1B women's sports franchise
“Look, you know, in 10 to 20 years, I want to not only be the most valuable women's sports team in the world, be the first billion dollar women's sports franchise, but be able to show meaningful impact in our community.”
Uhrman: LAFC and LA Galaxy both consistently sell out their Los Angeles stadiums
“Second, I was really blown away by the fact that it was a sold out crowd of 22,000 fans and that they'd sold out every single game since they launched. And the reason that was so unique and surprising is that there is an incredibly successful men's MLS team cu…”
Uhrman: NWSL had no commissioner until 2020
“When we were talking about doing this back in 2019, early 20 20, there was no commissioner. The first commissioner joined the NWSL in 2020.”
Uhrman: Angel City FC received over 99 investor rejections initially
“We got over 99 no's, and it was from everything from, there's 11 professional male sport, the teams, you know, 11 professional sports teams in LA, there's the beach, there's the mountains women's sports, Isn't investable. Women's wealth has no growth. People a…”
Uhrman: Eva Longoria was Angel City FC's first and largest pre-Series A backer
“Not only was it the first yes, but it was the largest check we got to date. It was the largest check we got until we raised our Series A.”
Uhrman: Angel City's famous celebrity cap table strategy was entirely unintentional
“The celebrity aspect was unintentional. Again, the celebrities and athletes signing on board is because we realized they were a segment of people that understood what we were building. We didn't have to explain it. They didn't ask if it was a charity that neve…”
One line per show, most statements first. The link opens Julie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 MASTERS OF SCALELEDGER | Co-Founder, Angel City Football Club | 1 | 16 | 40% 2/5 | full record on Masters of Scale → |