Uhrman: Celebrity investors do not drive direct ticket sales for Angel City
Julie Uhrman · Angel City Football Club founders on building the highest valued women's team | Masters of Scale · May 11, 2024 · at 43:32
Angel City FC co-founder Julie Uhrman explains how celebrity backers function in driving business value for sports franchises.
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“They don't help us sell tickets. They don't help us sell merch. Like their audience is broad, right? But they help us tell the story. And if we do our job right, we can convert the people that pay attention to our story.”
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