Joseph Lee
Co-Founder and CEO, Supademo. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutive@jhylee95 ↗LinkedIn ↗jhylee.com ↗
Joseph Lee is an entrepreneur who co-founded Coastline Market before pivoting it into Freshline, a B2B food distribution platform. He later co-founded Supademo, an AI-powered interactive product demo platform.
1shows
1appearances
11statements
0resolved
0supported
0contradicted
Everything Joseph Lee said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Joseph Lee: Selling software 'vitamins' works when tech buyers seek an edge
“A lot of startups and a lot of companies within technology are looking for vitamins.
Yeah, if you, like, operate within a TAM and a buyer base that is always looking to improve and is, like, searching for solutions to problems they have, you're gonna do well b…”
Joseph Lee: Bypassing seafood middlemen forces marketplaces to absorb immense supply variability
“Fish, typically, the majority of it isn't farmed, right? So wild caught, there's, Unpredictability when it comes to how much is caught, the timing of when something is caught, the pricing of the catch when it lands at the dock. So there's a lot of variability …”
Joseph Lee: Market dynamics always trump founder quality in startups
“I think market always trumps founders when there's like a bad market and a good founder market wins.”
Joseph Lee: Seafood e-commerce requires complex variable poundage tracking unlike Shopify
“The way you transact, the way you sell products when it comes to fish, seafood is fundamentally different when it comes to when you compare it to, like, selling t-shirts, right? So you sell things by the poundage. You need to be able to factor in perishability…”
Joseph Lee: Restaurant sales require in-person walk-ins over cold calls or emails
“So for selling to restaurants really, it's all about Walking in. So, like, you can call, you can email all you want, and people say cold calling is hard. People say emailing people is hard. Try walking into a restaurant, pretending like, you know, the chef, an…”
Joseph Lee: Freshline's multi-million revenue dropped to zero during COVID-19 shutdowns
“Right around that point is also when COVID hit. So essentially we went from doing millions in revenue to essentially like nothing because RICP was higher end restaurants. So Japanese seafood restaurants, Italian restaurants. So the first kind of segment of res…”
Joseph Lee: Freshline's marketplace model had fundamental cracks and was doomed anyway
“I think there were fundamental cracks with the model. And we may have lived on. And we may have raised more capital, but I think it was, it probably would have been like that by a thousand cuts instead of like one, you know, stab.”
Joseph Lee: Freshline captured marketplace take rates ranging from 5% to 40%
“Our volume sold was actually higher. Like if we annualize it and we were taking anywhere from five percent to like 40%.”
Joseph Lee: Specialty seafood like Japanese hamachi commands 40% to 50% margins
“Japanese seafood like hamachi is just organically is going to have much, much, much higher margins. There's less competition. It's takes like specialty sourcing. You could enforce 40%, 50% on that product. When you're talking about Atlantic cod that is used in…”
Joseph Lee: Freshline hit gross break-even at $3.5M ARR but burned cash
“We were right about break even, but we were still losing money. And we were obviously employing like high value, like engineering, operations, designer.”
Joseph Lee: Freshline secured its first beta customer in an airport line
“Me flying back from Boston to Vancouver is when I ran into a packer or like closer to the fishermen at the airport lineup. And I had just kind of reconvened with my co-founder and I was chatting with him about the conference and he had turned around, he was li…”
One line per show, most statements first. The link opens Joseph's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Co-Founder and CEO, Supademo | 1 | 11 | — | full record on A Product Market Fit Show → |