Joseph Lee: Freshline's multi-million revenue dropped to zero during COVID-19 shutdowns
Joseph Lee · He Hit $3.5M ARR and Still Failed. Here’s His #1 Mistake. | Joseph Lee, Founder of Freshline · PMF Show · Jul 10, 2025 · at 26:25
Joseph Lee describes the collapse of Freshline's core restaurant marketplace business at the start of the COVID-19 pandemic.
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“Right around that point is also when COVID hit. So essentially we went from doing millions in revenue to essentially like nothing because RICP was higher end restaurants. So Japanese seafood restaurants, Italian restaurants. So the first kind of segment of restaurants that got impacted, they couldn't even do takeout.”
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