People, every show

Jordan Richards

Founder, Local Comets. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutivehostlocalcomets.com ↗

Jordan Richards founded Local Comets, a Utah-based digital marketing agency specializing in SEO, Google Ads, and web management for local home-service businesses. He established standard operating procedures and repeatable systems that enabled a smooth exit and acquisition of the company through Acquire.com.

What they said5 Shows1

Everything Jordan Richards said on any show that made the record, most notable first. Each card names its show and opens the statement there.

ACQUISITION STORIES Assertion Not checkable as stated

Richards: Hiring Cheaper Account Manager Saved $5K but Cost $100K in Revenue

“And there was another time I hired a really bad account manager that lost us like a 100,000 dollars worth of revenue in a year. So by me taking the slightly cheaper option of the bad account manager that saved me like 500, like 5000 bucks over the year, it cos…”

Jordan Richards Nov 4, 2025 ▶ 8:39 One Simple Habit Made This Startup Easy to Sell

ACQUISITION STORIES Disclosure

Richards built a library of 200 video SOPs for operational questions

“Over the years I created like 500 or like I think two, two, I know it's at least 200 videos. It felt like 500 and I created at least 200 videos of like every possible question and answer you can come up with in the business.”

Jordan Richards Nov 4, 2025 ▶ 13:34 One Simple Habit Made This Startup Easy to Sell

ACQUISITION STORIES Disclosure

Jordan Richards spent tens of thousands on failed sales funnels

“I probably spent tens of thousands of dollars on Failed attempts of sales funnels to get us new clients, and then I finally found a recipe that really worked”

Jordan Richards Nov 4, 2025 ▶ 6:35 One Simple Habit Made This Startup Easy to Sell

ACQUISITION STORIES Disclosure

Local Comets used month-to-month contracts to counter-position against competitors

“Our business model was, hey, why don't you make a list of everything you hated about your past marketing companies? And our business model is to be opposite of that. And so one of those things was he hated that, like he got locked in for like a year. On, like,…”

Jordan Richards Nov 4, 2025 ▶ 7:21 One Simple Habit Made This Startup Easy to Sell

ACQUISITION STORIES Disclosure

Richards ran Local Comets through three years of chemotherapy and radiation

“From this first chemo treatment to the last was like almost three years. So the first three years of business, a lot of it was spent in the chemo chair, right? And also, so that was like three dozen chemo treatments. I even had, I think, like a dozen radiation…”

Jordan Richards Nov 4, 2025 ▶ 16:53 One Simple Habit Made This Startup Easy to Sell

One line per show, most statements first. The link opens Jordan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
ACQUISITION STORIESLEDGER	Founder, Local Comets	1	5	—	full record on Startup Acquisition Stories →