Jordan Richards

Founder, Local Comets · 1 appearance on the record.

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Jordan Richards founded Local Comets, a Utah-based digital marketing agency specializing in SEO, Google Ads, and web management for local home-service businesses. He established standard operating procedures and repeatable systems that enabled a smooth exit and acquisition of the company through Acquire.com.

5statements → 1claims → 0claims resolved → 3.8/5average certainty → 1/5average debate potential → ≈4.5/5argument clarity, estimated →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 4 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jordan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jordan Richards on measured tape to publish a rate. This says nothing about how they speak.

What they said5 Episodes1

Everything Jordan Richards said on Startup Acquisition Stories that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Richards: Hiring Cheaper Account Manager Saved $5K but Cost $100K in Revenue

“And there was another time I hired a really bad account manager that lost us like a 100,000 dollars worth of revenue in a year. So by me taking the slightly cheaper option of the bad account manager that saved me like 500, like 5000 bucks over the year, it cos…”

Jordan Richards Nov 4, 2025 ▶ 8:39 One Simple Habit Made This Startup Easy to Sell

Disclosure

Richards built a library of 200 video SOPs for operational questions

“Over the years I created like 500 or like I think two, two, I know it's at least 200 videos. It felt like 500 and I created at least 200 videos of like every possible question and answer you can come up with in the business.”

Jordan Richards Nov 4, 2025 ▶ 13:34 One Simple Habit Made This Startup Easy to Sell

Disclosure

Jordan Richards spent tens of thousands on failed sales funnels

“I probably spent tens of thousands of dollars on Failed attempts of sales funnels to get us new clients, and then I finally found a recipe that really worked”

Jordan Richards Nov 4, 2025 ▶ 6:35 One Simple Habit Made This Startup Easy to Sell

Disclosure

Local Comets used month-to-month contracts to counter-position against competitors

“Our business model was, hey, why don't you make a list of everything you hated about your past marketing companies? And our business model is to be opposite of that. And so one of those things was he hated that, like he got locked in for like a year. On, like,…”

Jordan Richards Nov 4, 2025 ▶ 7:21 One Simple Habit Made This Startup Easy to Sell

Disclosure

Richards ran Local Comets through three years of chemotherapy and radiation

“From this first chemo treatment to the last was like almost three years. So the first three years of business, a lot of it was spent in the chemo chair, right? And also, so that was like three dozen chemo treatments. I even had, I think, like a dozen radiation…”

Jordan Richards Nov 4, 2025 ▶ 16:53 One Simple Habit Made This Startup Easy to Sell

Appearances (1)

Episode	Date	Speaking time
One Simple Habit Made This Startup Easy to Sell	Nov 4, 2025	15m

Jordan Richards

The record, in short

How they sound: not measured why? →

Appearances (1)

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