People, every show

John Howard

Founder & CEO, Slingshot. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutive@howardcjohn ↗useslingshot.com ↗

John Howard is a designer and entrepreneur who founded Slingshot, a corporate swag management and fulfillment platform. He previously founded and sold the digital design and software development agency Black Airplane.

1shows
1appearances
11statements
1resolved
1supported
0contradicted
100%fully supported
1said about them ↓

Everything John Howard said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Howard: Printful and Printify lack product quality and deep customization
“Even with a Printify or Printful solution, you're having to go set that up for yourself, and get that running. The quality's not there. You can't print in multiple locations. You don't get the same quality of shirts and hats. You can't do things that are super…”
John Howard Dec 29, 2020 ▶ 13:02 Episode 529 | A Pricing Deep Dive with Slingshot
STARTUPS FOR THE REST OF US Assertion Supported
Howard: Slingshot tracks post-redemption conversion actions unlike Printful and Printify
“Because again, on Printify and Printful, you can see how many things are sold, but you can't tell a conversion rate of people that did something because of that. Movement. We actually track that, and we have extremely high conversion rates on our call to actio…”
John Howard Dec 29, 2020 ▶ 14:09 Episode 529 | A Pricing Deep Dive with Slingshot
Howard: Slingshot campaigns convert post-gift actions at around 20%
“Our campaigns right now that we're tracking are converting, and again, conversion is all subjective, but converting on they got something free and then they did something with it at around 20%.”
John Howard Dec 29, 2020 ▶ 16:25 Episode 529 | A Pricing Deep Dive with Slingshot
Howard: Slingshot is 90% built on no-code tools
“There are no code solutions, even slingshots built on no code. Almost everything is. We've got some custom code in it, but majority of, 90% of slingshots built on no code.”
John Howard Dec 29, 2020 ▶ 29:46 Episode 529 | A Pricing Deep Dive with Slingshot
Howard: All Slingshot clients except one canceled when COVID-19 hit
“COVID hit in March, and so when that hit this year, Every single person quit except for one.”
John Howard Dec 29, 2020 ▶ 6:01 Episode 529 | A Pricing Deep Dive with Slingshot
Howard: Slingshot will hit around $200,000 in 2020 revenue
“As of now, we're going to hit around 200,000 by the end of this year. In revenue”
John Howard Dec 29, 2020 ▶ 6:07 Episode 529 | A Pricing Deep Dive with Slingshot
Howard: 95% of Slingshot's revenue comes from giveaway campaigns
“I'd say actually, 95% of that right now, we're about to launch a few things outside of that, are attributed to giveaway campaigns.”
John Howard Dec 29, 2020 ▶ 15:58 Episode 529 | A Pricing Deep Dive with Slingshot
Howard: Slingshot operates at 35% to 40% margins on swag orders
“So around our campaign profit margin, it's around 35 to 40%. Off of the actual amount. So basically they'll send us the amount, we'll then go buy the swag, get all that done for them, but they don't have to worry about it. We make about a 35 to 40% margin ther…”
John Howard Dec 29, 2020 ▶ 27:22 Episode 529 | A Pricing Deep Dive with Slingshot
Howard: Slingshot clients spend an average of $5,800 per campaign
“And then what we end up doing, too, is it's around a 6000 dollar spend average, around 5800 dollars now. We're calculating per campaign that's launched.”
John Howard Dec 29, 2020 ▶ 28:06 Episode 529 | A Pricing Deep Dive with Slingshot
STARTUPS FOR THE REST OF US Assertion Not checkable as stated
Howard: 90% of Slingshot merchandise campaigns track performance measurement
“90% of our campaigns are measuring right now.”
John Howard Dec 29, 2020 ▶ 42:22 Episode 529 | A Pricing Deep Dive with Slingshot
STARTUPS FOR THE REST OF US Assertion Not checkable as stated
Howard: Slingshot client base is 60% marketing and 40% People Ops
“But right now when it's really kind of the balance is probably about 40, 60, 40 being people ops, 60 marketing reps that we're working with.”
John Howard Dec 29, 2020 ▶ 41:40 Episode 529 | A Pricing Deep Dive with Slingshot

The other half of the tape: John Howard's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →

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2022 1 mention in 1 episode

One line per show, most statements first. The link opens John's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

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STARTUPS FOR THE REST OF USLEDGER Founder & CEO, Slingshot 1 11 100% 1/1 full record on Startups For the Rest of Us →
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