Everything Jessica Alba said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Alba: Every early VC said they would ask their wife about Honest
“It's really interesting cause like all of my initial VC meetings, everyone was like, I'm gonna go home and ask my wife if this is something that she likes. Literally every single one of them.”
Alba: Passive chemical exposure causes widespread chronic diseases
“The thing that really landed when I became a mom was just that people, human beings, everyone is exposed to toxic chemicals and passively, right? You don't even know it. And there's so many cancers, learning disabilities, obesity, early onset dementia, just so…”
Alba: US consumer product chemicals are not pre-tested for safety
“These chemicals that aren't tested for safety before they're put into consumer products, they're testing on us whether we're going to get sick or die, and usually there is a long tailwind.”
Alba refused to play victims or damsels in early global roles
“My whole late teens, early twenties, I only wanted to do global distributed projects. I only wanted to be the lead, and if it was written in any way that made my character, ah, a damsel in distress or a victim, I would always request to alter the role to have …”
Alba: The Honest Company Strategy Paired Public Education with Safe Product Alternatives
“So I leveraged social media to be sort of like my sounding board and to build community, and I wanted to create this destination for people with my website that people can get educated on issues, but also they can buy the alternative.”
Alba: Japan and Germany were early 2000s Hollywood foreign marketing hubs
“Japan was sort of like the hub at the time to appeal to the Asian market, and Germany was sort of the hub to appeal to the European market, and then obviously North America.”
Alba: Marketing to expecting parents differs completely from marketing to new parents
“The soon-to-be parent has a different saying. They have nothing but time and research. And so the way that you communicate to them is different than the tired, sleep deprived, new parent.”
Jessica Alba
MASTERS OF SCALELEDGER