Alba: Marketing to expecting parents differs completely from marketing to new parents
Jessica Alba · How to optimize your life experience (with The Honest Company’s Jessica Alba) | Masters of Scale · Dec 11, 2023 · at 18:57
Jessica Alba, co-founder of The Honest Company, discusses segmenting customer cohorts based on their day-to-day real-life experiences.
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“The soon-to-be parent has a different saying. They have nothing but time and research. And so the way that you communicate to them is different than the tired, sleep deprived, new parent.”
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