Everything Jeremy Liu said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Early adoption by young women signals an app's pop-culture potential
“One of the early indicators for that is that it's primarily used by young women, because I think young women are culture carriers.”
Liew: Geographic hotspots prove genuine word-of-mouth virality over manufactured growth
“Because all this growth was happening through genuine word of mouth, these geographic hotspots, Were, like, evidence that this is real, not manufactured virality, not invitation driven virality, the virality driven by people, like, sharing it with the people t…”
Snapchat pitched Lightspeed with 50% DAU/MAU, 50% D30 retention, 50% MoM growth
“What I saw was 50% daily active user to monthly active user. Ratio. I saw 50% D-thirty retention. And I saw 50% month-on-month growth on a statistically significant number of users. I can't remember exactly what it was. It was 10 or 20,000 DAUs. And that had b…”
Liew: Disappearing messages reduce posting anxiety caused by persistent social media
“A lot of social media creates this performance anxiety, which means that you don't post. And so like you get this sort of more of a social media perspective with a small number of posters, large number of consumers. And he talked about how the, you know, the d…”
Messaging creates stronger habits than social media due to response obligations
“With social media, there is no expectation that you respond. You can look at it and do nothing, totally fine. Your friend isn't like dude, like, why did you know, why didn't you heart it? Why didn't you, like, no comment? Like, what's going on? If you send som…”
Liew: Chronological Stories was a complete innovation that became industry best practice
“Now everybody does that. Now it's like obvious. It's the new best practice. It was a complete innovation at that time.”
Liew: Reddit is the only major social platform that started male-dominated
“If you think about a lot of, it's not just Snap, Instagram, Facebook, MySpace, they all started with the young female users. Pinterest, maybe older female users. I think Reddit's really the only big social media example that started with a primarily male audie…”
Liew: Early Snapchat Had No Digital Invites and Required Manual Username Sharing
“In the beginning, the only way you could be added is for someone to give you their username.”