Liew: Geographic hotspots prove genuine word-of-mouth virality over manufactured growth
Jeremy Liu · 5 months in, Snapchat had only 127 users. Here's how Evan Spiegel found product market fit w/ Jer... · PMF Show · Apr 22, 2024 · at 17:47
Jeremy Liew, partner at Lightspeed Venture Partners, explains how Snapchat's early geographic clusters indicated authentic consumer adoption.
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“Because all this growth was happening through genuine word of mouth, these geographic hotspots, Were, like, evidence that this is real, not manufactured virality, not invitation driven virality, the virality driven by people, like, sharing it with the people that were right by them, right close by, going to school with them.”
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