People, every show

Jeff Adamson

Co-Founder & CCO, Neo Financial. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperatorathlete@jeffcanadamson ↗LinkedIn ↗neofinancial.com ↗

Jeff Adamson is a co-founder and Chief Commercial Officer at Neo Financial. He previously co-founded food delivery company SkipTheDishes and was an international freestyle wrestler.

1shows
1appearances
35statements
9resolved
5supported
1contradicted
56%fully supported
1said about them ↓

Everything Jeff Adamson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

PRODUCT MARKET FIT Assertion Supported
DoorDash Offered Canadian Restaurants 0% Commission to Undercut SkipTheDishes
“Once they started focusing on Canada, they would go and offer restaurants to have what we were doing for 25% commission. They would just do for free.”
Jeff Adamson Mar 24, 2025 ▶ 8:01 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Adamson: Canadians Pay Over Double for Banking Products Compared to Other Nations
“Right now Canadians are paying over double for the same products and services that you can get in other countries.”
Jeff Adamson Mar 24, 2025 ▶ 53:31 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Incremental delivery business is high-margin because restaurant overhead is fixed
“When you look at the economics of a restaurant, when you look at the fixed costs, the variable costs, The margin on getting incremental business is very, very high because you're already paying the staff and their overhead.”
Jeff Adamson Mar 24, 2025 ▶ 22:07 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
SkipTheDishes Maintained 20% Month-Over-Month Growth for Seven Years
“The crazy thing about skip is that when you actually look over the course of the business, like we grew on average over 20% month on month for like. Seven years.”
Jeff Adamson Mar 24, 2025 ▶ 23:54 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Canada's financial system prioritizes stability over innovation
“It felt like the sand in the gears of the economy was the fact that we've have a financial system that has prioritized, even celebrated Stability to the point of killing innovation.”
Jeff Adamson Mar 24, 2025 ▶ 39:22 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Retailers Lack Customer Insights Because Transaction Data is Trapped in Big Banks
“No, no retailer really understands like much at all about their customers. Because how could they? All of the data is trapped within the big five banks.”
Jeff Adamson Mar 24, 2025 ▶ 50:37 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Thin-Wrapper Fintechs Sacrifice Long-Term Unit Economics for Fast Launches
“Typically what you'll see in FinTech, and this actually surprises a lot of people, is that Fintech is actually more of an art or science of integration and orchestration across other people's technology than it is a real science and art of building your own te…”
Jeff Adamson Mar 24, 2025 ▶ 56:10 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Uber Eats maintained responsible economics unlike aggressive VC subsidizers
“They didn't drop the bottom out on the market. They didn't go around just offering everything for free to everyone. And then just kind of burning all their VC money on just food delivery. They actually had pretty responsible economics.”
Jeff Adamson Mar 24, 2025 ▶ 7:36 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Non-family co-founders enable candid feedback on family-heavy startup teams
“Having someone who's not a family member is also helpful because, you know, and this is something I kind of believe in when it comes to doing business is you never would have to make a choice between your close friends, your family and the business. And I thin…”
Jeff Adamson Mar 24, 2025 ▶ 9:11 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Restaurant supply drives demand more than product quality
“I think that supply really is what drives demand. You could have an amazing app, but if you don't have any great restaurants on it, no one's going to want to use it.”
Jeff Adamson Mar 24, 2025 ▶ 11:34 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Secondary markets have massive pent-up demand for tier-one services
“I think we're just a big believer in secondary markets. You know, like we believe that there's a huge amount of pent up demand for Services that you can get in these tier one markets, like London, England. And so I think that the idea of launching Canada and f…”
Jeff Adamson Mar 24, 2025 ▶ 12:37 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Restaurant PMF came from selling incremental orders, not pitching tech
“You could come in and you could talk about online ordering. You could talk about delivery. Those things were. They'll kind of work, but where we saw a really strong part of product market fit on the restaurant side is when we just started selling more orders.”
Jeff Adamson Mar 24, 2025 ▶ 18:12 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
SkipTheDishes Rejected Restaurants That Failed to Grasp Incremental Margins
“We didn't want to onboard any restaurants that we didn't feel really got it because if they're like, well, listen, you're taking 25% commission. I'm losing money on every order. We know eventually they're going to turn. So we would actually wouldn't even let t…”
Jeff Adamson Mar 24, 2025 ▶ 22:23 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Delivery Marketplaces Cannot Scale Virally Without Breaking Unit Operations
“If all of a sudden you get a ton of orders, like it's gonna overwhelm the delivery network, right? It's gonna, you're not gonna have enough couriers. So you're constantly needing to keep supply and demand perfectly balanced. And anytime they got off, it was so…”
Jeff Adamson Mar 24, 2025 ▶ 25:29 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
PRODUCT MARKET FIT Assertion Contradicted
Just Eat Cycled Through Six CEOs in Two Years After Acquiring SkipTheDishes
“We went through six CEOs of Just Eat in two years, well, after we were there.”
Jeff Adamson Mar 24, 2025 ▶ 32:11 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Neobank innovation can be localized from Europe and Latin America
“It's clearly like the future has already arrived in other countries. You just need to go and look, you just go to Latin America with new bank, you go to, and like, there's a ton of other great ones in Latin America. You look in Europe, it's happening. So to me…”
Jeff Adamson Mar 24, 2025 ▶ 42:26 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Credit Cards Require the Longest Runway but Drive Neobank Adoption
“So we looked at it and we're like, well, credit is the one that you need to be in market for the longest to understand, to get data, to build a stack. And it's also the number one product used by the mass affluent and middle-class credit cards are very, very p…”
Jeff Adamson Mar 24, 2025 ▶ 44:39 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Financial transaction data uniquely proves marketing spend incrementality
“That's the beauty of financial services data is that You can see pre post where people are spending, right? Like you can see, and again, it's all anonymized. But you can look and say like, Hey, before this customer spent this much and now they spend this much,…”
Jeff Adamson Mar 24, 2025 ▶ 51:07 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Fintechs Must Partner With Incumbent Financial Institutions to Launch
“Like you absolutely need FIs to get a challenger bank off the ground, to get a FinTech off the ground. Like you have to partner With the incumbent financial system.”
Jeff Adamson Mar 24, 2025 ▶ 52:53 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: The Typical Tech 'Go for Broke' Approach Fails in Financial Services
“Preparing for those things to happen is not often in the mind of the kind of typical tech company. It's much more like go for broke. That doesn't work in financial services.”
Jeff Adamson Mar 24, 2025 ▶ 54:32 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Neo Financial built its own core banking, ledger, and processing platform
“We have done the opposite and it has meant deliberate and significant investments in building out our own infrastructure. That means our own cloud-based Core banking system, our own ledger, our own proprietary card processing and issuing platform, getting a di…”
Jeff Adamson Mar 24, 2025 ▶ 56:59 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
Adamson: Fintech requires separate product-market and channel fit per vertical
“With financial services, it's a bit different because you've got product market fit and you've also got product channel fit as well. There's products that fit well with certain channels and not with others.”
Jeff Adamson Mar 24, 2025 ▶ 58:49 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Adamson: Most Restaurant Owners Are Barely Paying Themselves
“Everyone kind of thinks like, Hey, you know, if you own a business, you're probably doing pretty well. And there's so many restaurants. So people think like restaurants are millionaires, but at the end of the day, like most of them are barely paying themselves…”
Jeff Adamson Mar 24, 2025 ▶ 3:01 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show
PRODUCT MARKET FIT Assertion Partly supported
Jeff Adamson: Toronto was the first market for Uber Eats
“Uber eats first market was Toronto.”
Jeff Adamson Mar 24, 2025 ▶ 6:20 He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show

Show 11statements(11 left)

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A Product Market Fit Show 1

2025 1 mention in 1 episode

One line per show, most statements first. The link opens Jeff's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
PRODUCT MARKET FITLEDGER Co-Founder & CCO, Neo Financial 1 35 56% 5/9 full record on A Product Market Fit Show →
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