Adamson: Restaurant PMF came from selling incremental orders, not pitching tech
Jeff Adamson · He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show · Mar 24, 2025 · at 18:12
Jeff Adamson, co-founder of SkipTheDishes, describes how framing the value proposition as simple incremental takeout orders unlocked restaurant onboarding.
0:00 / 0:14exact quote · 14.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“You could come in and you could talk about online ordering. You could talk about delivery. Those things were. They'll kind of work, but where we saw a really strong part of product market fit on the restaurant side is when we just started selling more orders.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jeff Adamson
DoorDash Offered Canadian Restaurants 0% Commission to Undercut SkipTheDishes
“Once they started focusing on Canada, they would go and offer restaurants to have what we were doing for 25% commission. They would just do for free.”
Adamson: Canadians Pay Over Double for Banking Products Compared to Other Nations
“Right now Canadians are paying over double for the same products and services that you can get in other countries.”
Adamson: Incremental delivery business is high-margin because restaurant overhead is fixed
“When you look at the economics of a restaurant, when you look at the fixed costs, the variable costs, The margin on getting incremental business is very, very high because you're already paying the staff and their overhead.”
SkipTheDishes Maintained 20% Month-Over-Month Growth for Seven Years
“The crazy thing about skip is that when you actually look over the course of the business, like we grew on average over 20% month on month for like. Seven years.”