Jaspar Carmichael-Jack
Founder & CEO, Artisan. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutive@jasparcjack ↗LinkedIn ↗artisan.co ↗
Jaspar Carmichael-Jack leads Artisan, a Y Combinator-backed software startup developing autonomous AI employees for outbound sales, beginning with their flagship AI business development representative named Ava. He gained industry attention for orchestrating the viral "Stop Hiring Humans" billboard campaign across San Francisco and rapidly scaling the company through early venture funding.
1shows
1appearances
16statements
0resolved
0supported
0contradicted
Everything Jaspar Carmichael-Jack said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Artisan raised a $1.5M pre-seed at a $15M valuation pre-product
“We raised a 1.5 million pre-seed at a fifty million valuation with no products and no team.”
Artisan got its first 1,000 waitlist signups via Reddit rage-baiting
“The first thousand signups that we got were from rage baiting posts on Reddit, where we were just like emphasizing that we didn't have any products and that we'd raised like a funding round.”
Sales-led growth beats PLG for early startups by forcing closer feedback
“I think that for most startups, it's actually probably the better path to go down to begin with. Because you can speak to the customers more closely when you're selling to them. They have to make more of a decision because they're signing a contract and they'r…”
Strategic investor HubSpot actively builds SEO backlinks for Artisan
“Like HubSpot is one of our investors and they build back things for us as well.”
Early-stage startups should hire a generalist Chief of Staff over specialists
“Everything that was overflow from what I had to do, she gonna take some, which I think is a lot more helpful than hiring a specific marketing growth, whatever it might be role early on. Because you have more flexibility about what that workload ends up looking…”
Remote hires require at least one month in-person to build context
“When you're remote, you never can get to know someone and get to know how someone would act in any situation as well as when you're in person. And so I do think it's super important to have A month at least of in-person time together, even for remote hires to …”
Provoking anger drives significantly more content impressions than education or positivity
“Yeah, it's either like make people angry, teach them something, or make them feel happy for you. I think those are the three things. And like, making people angry actually does the best, like by far. But you obviously face the backlash doing that.”
Artisan automatically rejects account executive candidates missing periods on their resumes
“If their CV is messed up in any way, or if they're missing full stops at the end of sentences, then it's a no go.”
Artisan switched to sales-led to fix time-to-value churn
“We made a switch from product led to sales led and that just unlocked so much growth for us. Like when we were product led, our app has a long time to value. So if you actually want to see results from using an AI VDR, you have to put your time in in the begin…”
Users reject software requiring technical skill or 30-minute setup times
“People just, like, don't, people don't want to try anything that's going to take more than half an hour or requires any technical skill.”
Live user bugs drive faster engineering velocity than pre-launch testing
“When there's a bug on a live app that people are using, engineers will fix it a lot faster than when there's a bug on an app that no one's using. So it just, it makes everyone have higher velocity.”
Artisan's founder was banned from most subreddits for excessive self-promotion
“Reddit, we had slowed down on a bit. We don't do as much now, mostly because I got banned from most of the subreddits for self-promotion”
Artisan closed $500,000 in new ARR within a single 30-day period
“So I can't remember the exact numbers, but for example, in the last 30 days, we've closed 500 K of ARR.”
Artisan's account executives proactively disqualify inbound leads with poor company websites
“The AE's now disqualified before a meeting, if they look at their website and it's just like terrible, but we're doing it more and more now just because otherwise it's just, you'd see ourselves in the foot down the way.”
Broad ICP startups need buzz channels while niche ICPs require targeted outreach
“If you have a broad ICP, I would say do things that we did, like post on LinkedIn, post on Reddit, do SEO content, like build up some buzz. But with a niche ICP, I think it's very difficult. It's like, you have to really find where the people that you're targe…”
One line per show, most statements first. The link opens Jaspar's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Founder & CEO, Artisan | 1 | 16 | — | full record on A Product Market Fit Show → |