Jake Burton Carpenter
Late Founder, Burton Snowboards. On 1 show, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveathleteburton.com ↗Wikipedia ↗
In 1977, Carpenter founded Burton Snowboards in Vermont, developing early board designs, bindings, and technologies that transformed the sport globally. He established events like the U.S. Open Snowboarding Championships and successfully campaigned for ski resorts across the world to allow snowboarders on their slopes.
1shows
2appearances
37statements
9resolved
5supported
1contradicted
56%fully supported
2said about them ↓ Everything Jake Burton Carpenter said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Carpenter: Burton Was Always the Number One Snowboard Manufacturer
“We've been the number one manufacturer of snowboards since the day”
Carpenter: Ride Snowboards Collapsed Due to Unrealistic Wall Street Expectations
“And then all of a sudden, Ride Stock, which was at 35 bucks at the time, went down to two bucks. Because they had these expectations that, like Wall Street, just, they take things and they project unrealistic expectations.”
Carpenter: FIS added Olympic snowboarding without consulting the sport's pioneers
“Well, FIS, which is a International Ski Federation, it's a Swiss, you know, whatever, governmental body, and they controlled the scene, and then they started having snowboard competitions when they just had, aside from their ski races, and we were wondering wh…”
Carpenter: Freestyle snowboarding venues at recent Olympics were dangerously sketchy
“The last two Olympics, the venues, for the freestyle stuff, which is what people care about, for the halfpipe and slopestyle, the venues have been really sketchy.”
Burton: Bank charged Burton Snowboards $4M for loan covenant amendment
“The bank charged us four million dollars to change one paragraph in our loan agreement, which was called a covenant.”
Burton paid a $4 million bank fee to amend a loan covenant
“Well, the bank charged us four million dollars to change one paragraph in our loan agreement, which was called a covenant. When you're borrowing money, your earnings had to represent a certain ratio compared to how much money you were borrowing, and we slipped…”
Carpenter: Ski Companies Could Have Destroyed Burton Early On
“They could have destroyed us, and there were all these rumors that some ski companies were going to start making them.”
Carpenter: European Governments Subsidized Ski Makers Entering Snowboarding
“Some of those French and Austrian companies were subsidized by their governments to keep their factories going. So, from a cost perspective, they were lower cost producers for a minute there.”
Carpenter: Burton Doubled Snowboard Sales Annually for First 20 Years
“We've doubled the number of snowboards sold for the first 20 years, I think, of the company”
Incumbent ski companies were completely oblivious to the rise of snowboarding
“It's just so funny that the ski companies were so oblivious to what was going on in front of their eyes. I mean, talk about close-minded, you know.”
Burton Snowboards doubled its annual unit sales for 20 straight years
“We've doubled the number of snowboards sold for the first 20 years, I think, of the company, so Sims was a threat at one point.”
Jake Burton: Early business target was 50 snowboards daily for $100K
“I didn't have a business plan, per se, but I did the math that if I could make 50 snowboards a day, I could make a 100,000 dollars a year, and that would be Awesome.”
Carpenter Funded Burton Snowboards Using $150,000 of an Inheritance
“And so I inherited almost 200,000 dollars, and I spent 150 of it developing Burton.”
Carpenter: Burton snowboard design was finalized on Mount Washington in June 1978
“I'm hiking up there, and Hillman's Highway was the trail, and I had the board, or I was testing the final test, and it was horizontally laminated rock maple, very much like a skateboard, but thinner and more flexible.
And I rode down, you know, just hiking up …”
Jake Burton: Early sales trip netted negative two snowboard sales
“I remember once going out with 38 snowboards, and I drove around New York State and visited dealers, and I went out with 38, and I came home with 40. Because one guy had given me two back that he'd bought and said, this is a joke.”
Burton: Time Magazine dismissed snowboarding as the 'worst new sport' in 1980s
“I think time was quoted as calling it the worst new sport. And part of that time thing, the worst new sport was they said it was more about raging hormones. And this was these rebellious young men that were making it happen.”
Burton: Early resort snowboard bans were driven by liability and lawsuit paranoia
“Well, it was there was actually a famous case at Stratton, which was a resort, one of the first resorts to let us on, where this guy had- It's in southern Vermont, and this guy had broken his leg because of some sign or something, skiing, and he sued the mount…”
Carpenter: Paid Craig Kelly $17,000 Annually to Ride for Burton
“And so we cut a deal, and he rode for me, and I paid him 17,000 bucks a year.”
Burton grants employees an automatic day off for two feet of snow
“If it snows over two feet, it's an automatic day off for the whole company.”
Carpenter brought wife Donna to Burton leadership to promote female executives
“There were no women in our top management, and that just felt wrong to me, so I got in there, and I, and Donna came along with me, and at that level, we were running the company, and I brought her, and sort of specifically to,
Help with the culture and get mor…”
Carpenter: True delegation requires letting employees make and learn from mistakes
“Beyond trusting, you have to let them screw up, and live with it, and live through mistakes, and if they repeat the mistakes, then that's not a good sign.”
Burton Carpenter: Refused Inbound Acquisition Calls for Burton Snowboards
“I just didn't take those phone calls.”
Jake Burton Carpenter spent $150,000 of his inheritance funding Burton Snowboards
“I inherited almost 200,000 dollars, and I spent 150 of it developing Burton.”
Carpenter returned from a 38-board sales trip with 40 snowboards
“I remember once going out with 38 snowboards, and I drove around New York State and visited dealers, and I went out with 38, and I came home with 40.
Guy Raz: 40 snowboards?
Jake Burton Carpenter: Because one guy had given me two back that he'd bought and said…”
The other half of the tape: Jake Burton Carpenter's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes across the shows. every mention, with the transcript →
Who brings them up most Stephen Council 1Guy Raz 1
Every mention by year
tap a year for its mentions
How I Built This 2
2024 2 mentions in 2 episodes 1 per episode
One line per show, most statements first. The link opens Jake's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Late Founder, Burton Snowboards | 2 | 37 | 56% 5/9 | full record on How I Built This → |